Betfred, a prominent sports betting company, has entered into a multi-year sponsorship agreement with the Iowa Wild American Hockey League Team. The partnership entails various marketing opportunities across digital, print, radio, and TV platforms, as well as exclusive branding and promotions during Iowa Wild gamedays at the Wells Fargo Arena. Through this collaboration, Betfred aims to engage with fans and enhance the overall hockey experience for the upcoming 2022-2023 season.
Multi-Year Sponsorship Agreement:
Betfred has established a multi-year sponsorship agreement with the Iowa Wild American Hockey League Team. This partnership enables Betfred to leverage marketing opportunities in various media channels, including digital, print, radio, and TV. By strategically aligning its brand with the Iowa Wild, Betfred aims to expand its reach and visibility within the American Hockey League community.
Marketing Opportunities and Fan Engagement:
As part of the sponsorship agreement, Betfred will provide Iowa Wild fans with exciting marketing initiatives and giveaways. Fans can participate in various actions, including new giveaways such as suite sweepstakes, ticket giveaways, and exclusive merchandise for the upcoming 2022-2023 hockey season. Through these engagements, Betfred aims to create an immersive and enjoyable experience for fans while strengthening its brand presence.
Expansion in the American Sports Market:
The partnership with the Iowa Wild further highlights Betfred’s commitment to investing in the American sports market. With the recent launch of its betting app in Iowa, Betfred recognizes the value of aligning with a prominent hockey team to enhance its market presence and engage with sports enthusiasts. By offering a comprehensive sports betting experience, Betfred aims to capture the attention of Iowa Wild fans and provide them with an interactive and engaging platform.
Continued Growth and Partnerships:
The sponsorship agreement with the Iowa Wild follows Betfred’s multi-year partnership announcement with the Cincinnati Bengals, another significant milestone for the company. As Ohio prepares to legalize sports betting in 2023, Betfred plans to launch a mobile sports betting app in the state. These partnerships exemplify Betfred’s commitment to expanding its operations and establishing strategic alliances in key markets across the United States.
Maryland Sports Betting Expansion:
Betfred Sports has also secured an agreement with Long Shot’s of Frederick, a bar and restaurant in Maryland, to launch retail and online sports betting in the state. Pending regulatory approval, Betfred plans to open a temporary retail sportsbook in September, coinciding with the 2022 football season. Subsequently, a permanent state-of-the-art sportsbook will be established, featuring a video wall and theater-style seats. Betfred’s expansion into Maryland demonstrates its ambition to provide a comprehensive sports betting experience in multiple states.
Betfred’s multi-year sponsorship agreement with the Iowa Wild signifies the company’s commitment to the American sports market and its dedication to providing an immersive and engaging sports betting experience. By leveraging marketing opportunities across various media channels, Betfred aims to enhance fan engagement and establish a strong brand presence. This partnership, along with Betfred’s expansion into Maryland and strategic collaborations with other sports teams, positions the company for continued growth and success in the evolving sports betting industry.