Rush Street Interactive (RSI), a leading online gaming company, has announced an exclusive brand and content deal with Canadian sports broadcaster and reporter Natasha Staniszewski. As the host of StampsTV for Calgary Sports and Entertainment Corporation, Staniszewski brings her extensive experience and unique perspective to BetRivers, an RSI-operated sportsbook. In this partnership, she will produce content, participate in marketing campaigns, and represent the brand at events in Ontario and select US markets where BetRivers operates.
Natasha Staniszewski’s Background:
Prior to joining StampsTV, Staniszewski spent a decade reporting for SportsCentre, TSN’s flagship sports news and information program. Her wealth of knowledge and passion for sports make her an ideal addition to the BetRivers team as a brand ambassador.
RSI CEO Richard Schwartz expressed his excitement about the partnership, stating that Staniszewski’s expertise and experience covering the sports industry will greatly benefit customers. He believes that her presence will further enhance BetRivers’ award-winning sports betting experience for enthusiasts in Ontario and beyond.
Staniszewski shared her enthusiasm, emphasizing that it is an exciting time to be a part of the sports betting industry in Ontario. She looks forward to leveraging her sports knowledge and passion to create unique content that resonates with a broad audience of sports fans.
Expansion of RSI’s Brand and Content Deals:
This partnership with Natasha Staniszewski is another strategic move by RSI to strengthen its brand and engage with its target audience. In March, RSI signed an exclusive brand and content deal with New York sports broadcasting legend Mike Francesa, further expanding its reach in the sports betting market. Additionally, former Chicago Bulls basketball star Joakim Noah has joined forces with the company.
Bragg Gaming Group’s Collaboration with RSI:
In related news, Bragg Gaming Group has expanded its partnership with RSI to launch its content in Ontario’s regulated iGaming market. This collaboration represents the first dual deployment of Bragg’s Remote Games Server (RGS) in North America, integrating offerings from its Oryx Gaming and Spin Games divisions.
Through RSI’s BetRivers.ca brand, players in Ontario can now access five exclusive online titles, including the popular Egyptian Magic game from Bragg’s proprietary Atomic Slot Lab studio. In the coming months, an additional 22 titles from Bragg’s proprietary and partner studios are expected to be launched, offering an enhanced gaming experience to players in the region.
Rush Street Interactive’s exclusive brand and content deal with Canadian sports broadcaster Natasha Staniszewski highlights the company’s commitment to providing a top-notch sports betting experience. With Staniszewski’s expertise and engaging content creation, BetRivers aims to enhance its position in the Ontario and US markets. Additionally, RSI’s collaboration with Bragg Gaming Group further strengthens its presence in the Ontario iGaming market, offering players a diverse selection of high-quality online games. These strategic partnerships demonstrate RSI’s dedication to delivering innovative and immersive gaming experiences to its growing customer base.