Lottery innovator EQL Games has recently entered into an agreement with the Michigan Lottery, marking an exciting collaboration in the realm of digital content. This partnership will introduce games developed by the renowned third-party game developer, Present Creative. EQL Games will leverage its cutting-edge remote game server technology to integrate Present Creative’s eInstant products into the Michigan Lottery’s offerings. By deploying various game types through a unified integration, this collaboration aims to enhance player experiences and solidify the Michigan Lottery’s position as a market leader.
Enhancing Digital Offerings:
EQL Games’ CEO, Brad Cummings, expressed enthusiasm about working with the Michigan Lottery, particularly in the digital domain, where tremendous possibilities await. The agreement paves the way for an array of exciting new content to be introduced to Michigan Lottery players, ensuring ongoing innovation and engagement. By harnessing Present Creative’s diverse portfolio of innovative games, the partnership seeks to drive the Lottery’s returns in the face of fierce competition within the gaming marketplace.
Omnichannel Pac-Man Programme:
In a bid to further augment its offerings, the Michigan Lottery joined forces with Pollard Banknote in June to launch an omnichannel Pac-Man programme. This unique venture introduces a range of Pac-Man-themed gaming options, including an instant ticket, a pull-tab ticket, and an online instant game. The iconic yellow, pellet-eating character takes center stage across these platforms, captivating players with its nostalgic charm and appeal.
Diversifying Gaming Experiences:
The Pac-Man programme introduces a variety of gaming options to cater to different player preferences. Michigan Lottery players can enjoy the $2 instant ticket, the $1 pull-tab game, or the online instant game, each offering distinct experiences while featuring the beloved Pac-Man. The instant ticket presents an opportunity to win a generous $30,000 prize by either guiding Pac-Man from start to finish or uncovering a delightful cherry.
Strategic Collaboration:
Pollard Banknote, a renowned provider of lottery products, played a vital role in the implementation of the Pac-Man programme. Their expertise in printing and producing high-quality gaming materials ensures that players have access to visually appealing and immersive gaming experiences across multiple channels. The collaboration between the Michigan Lottery, EQL Games, Present Creative, and Pollard Banknote showcases the industry’s commitment to delivering innovative, cross-platform gaming content.
The partnership between EQL Games and the Michigan Lottery ushers in a new era of digital gaming experiences for players. By integrating Present Creative’s engaging eInstant products, the Lottery aims to captivate players and maintain its position as a market leader. The recent introduction of the omnichannel Pac-Man programme further demonstrates the Michigan Lottery’s commitment to diversifying its offerings and providing players with a multitude of enjoyable gaming options. With the expertise of Pollard Banknote in printing and producing these gaming materials, players can look forward to an immersive and rewarding gaming experience across various platforms.