BETER, a leading provider of innovative betting and gaming solutions, is gearing up for its first appearance at the Global Gaming Expo Asia (G2E Asia) in Singapore. In an exclusive interview, Gal Ehrlich, BETER’s CEO, shared his expectations for the event and highlighted the company’s diverse product portfolio. With a focus on tailored offerings for the Asian audience, BETER aims to establish new connections, showcase its solutions, and stay ahead of industry trends.
BETER’s Product Showcase at G2E Asia:
BETER is set to present its comprehensive product range at G2E Asia, catering to operators worldwide. The company’s verticals include BETER Esports, BETER Sports, BETER Live, and BETER Gaming. One of the highlights is BETER Esports, offering over 40,000 esports events with in-play and pre-match options, powered by partnerships with official esports data providers. BETER also provides fast events like ESportsBattle and Setka Cup tournaments, featuring table tennis matches. Moreover, attendees will have the opportunity to explore the recently launched iFrame solution, offering turnkey solutions with betting limits, risk management, and a selection of top global esports tournaments.
Tailored Offerings for the Asian Market:
BETER recognizes the importance of catering to Asian audiences and offers thrilling live games with Asian themes and design through its BETER Live casino division. Games like Baccarat, Bet on Teen Patti, Andar Bahar, and Sic Bo provide immersive experiences and have received positive feedback from partners. The company’s 24/7 sports and esports content, including the Setka Cup and ESportsBattle tournaments, aligns well with Asian operators’ interests. BETER understands the growing preference for fast content among a new generation of players who seek immediate results and constant engagement.
Future Plans and SBC Summit Barcelona:
BETER has ambitious plans for the future and aims to make significant progress in the global betting industry. By staying abreast of industry trends and developing advanced solutions, BETER aims to exceed the expectations of next-gen customers and boost operators’ revenues. The company’s next major event is the SBC Summit Barcelona, where BETER will have a stand and Gal Ehrlich will participate as a panelist in a conference session on investing in the future of esports betting. BETER has also been shortlisted for three categories, including Industry Innovation of the Year, at the SBC Awards, demonstrating their dedication and success in the industry.
Expectations of SBC Summit Barcelona:
BETER anticipates a successful event at the SBC Summit Barcelona, which brings together industry leaders and provides an ideal platform for networking and business communication. As offline events make a strong comeback after the Covid-19 pandemic, BETER recognizes the need for active engagement and interpersonal connections. The event’s exciting format and intensive conference agenda offer promising opportunities to synchronize with partners, showcase novelties, exchange ideas, and establish valuable connections with new clients. Given BETER’s significant presence in Europe and its rapid global business development, events like the SBC Summit Barcelona are crucial for aligning future strategies and solidifying partnerships.
BETER’s debut at G2E Asia marks an important milestone for the company as it expands its reach in the Asian gaming and entertainment industry. With a focus on tailored products for the Asian market, BETER aims to showcase its diverse offerings, establish new connections, and gain valuable insights at the event. Additionally, the company’s future plans include continued growth and participation in the SBC Summit Barcelona, highlighting their commitment to innovation and industry recognition. By prioritizing customer experience and staying at the forefront of trends, BETER is well-positioned for success in the global betting industry.