Leadstar Media, a prominent affiliate and media business, has achieved a significant milestone in the US market by securing a license from the West Virginia Lottery. This license enables the firm to promote legal online casino brands within the state, including any future approved operators. With an already established presence in 14 other US jurisdictions, Leadstar Media has positioned itself as a key player in the US iGaming industry. Meanwhile, the West Virginia Lottery has reported an impressive 8% year-on-year increase in sales, reaching an all-time high of $1.27 billion for the last fiscal year.
Leadstar Media’s Expansion and West Virginia License:
Leadstar Media’s recent acquisition of a license from the West Virginia Lottery marks a significant step in their strategic expansion plan. As an authorized promoter of legal online casino operators, Leadstar is now eligible to operate its full range of iGaming supplier products in the state. This license covers all forms of legal online gambling in West Virginia, cementing the company’s position as a reliable affiliate partner for casino brands within the region.
With successful licensing in various states, including New Jersey, Pennsylvania, Colorado, and Virginia, Leadstar Media has been consistently compliant with the laws and regulations set forth by state governing bodies. The CEO, Eskil Kvarnström, expressed enthusiasm about the potential opportunities and challenges the US iGaming industry presents. As they strive to become the leading iGaming affiliate in every regulated US state, West Virginia represents a crucial market for Leadstar’s continued growth and success.
West Virginia Lottery’s Record-Breaking Sales:
The West Virginia Lottery has achieved a remarkable milestone, reporting a record-breaking $1.27 billion in sales for the last fiscal year. This impressive 8% year-on-year increase marks the highest sales figure recorded in at least the past five years. John Myers, the Lottery Director, attributed this growth to a reversal in the declining revenues experienced over recent years. Increased competition from neighboring states had previously driven Racetrack Video Lottery revenues down, but the market has now stabilized and begun to recover.
This resurgence in sales highlights the resilience of West Virginia’s lottery market and points to a promising outlook for the future. As the state’s economy rebounds and consumer confidence rises, the West Virginia Lottery is expected to continue its upward trajectory.
Leadstar Media’s recent license approval by the West Virginia Lottery signifies a major milestone in their journey to becoming a dominant player in the US iGaming affiliate industry. With the ability to promote legal online casino brands in the state, Leadstar is poised to capitalize on the potential success and challenges presented by West Virginia’s burgeoning iGaming market. Meanwhile, the West Virginia Lottery’s record-breaking sales for the last fiscal year demonstrate the resilience of the state’s gaming industry despite previous challenges.
As the state continues to embrace legal online gambling and iGaming, the partnership between Leadstar Media and West Virginia sets the stage for further growth and innovation in the state’s gaming landscape. The industry’s upward trajectory bodes well for both companies and reflects the overall positive outlook for the US iGaming market. With Leadstar’s commitment to compliance and the West Virginia Lottery’s dedication to supporting the gaming industry, the stage is set for a flourishing partnership that benefits all stakeholders involved.