SuperBook Sports, a prominent sports betting operator, is set to make its entry into Maryland’s sports betting market through a partnership with Major League Baseball (MLB) team, the Baltimore Orioles. Pending approval from the Maryland Lottery & Gaming Control Commission (MLGCC), SuperBook will operate a retail sportsbook sports lounge at Oriole Park, located at Camden Yards. The partnership aims to provide an enhanced gameday experience for fans, allowing them to place bets while enjoying live games. SuperBook also plans to offer online betting services, further expanding its presence in the state.
The Partnership and Enhanced Gameday Experience:
The collaboration between SuperBook and the Baltimore Orioles includes the operation of a retail sportsbook sports lounge at Oriole Park. The lounge will enable fans to place bets conveniently while watching games. SuperBook’s branding will be prominently featured throughout the venue, including on the centre field scoreboard, home plate signage, and various on-site activations during games. Additionally, the operator’s brand will be integrated into the MLB Ballpark app and showcased on social media platforms. This partnership aims to enrich the gameday experience for Orioles fans and visitors to downtown Baltimore, solidifying Oriole Park’s status as a premier entertainment destination in the region.
Positive Reception and Future Growth:
T.J. Brightman, Orioles Chief Revenue Officer, expressed enthusiasm about the partnership, highlighting the potential to engage with the team’s diverse fanbase and attract new visitors to downtown Baltimore. The SuperBook sportsbook will complement the Orioles’ efforts to build a competitive team and provide unique opportunities for fan engagement. Kristen Mackey, SuperBook Sports VP of Marketing, echoed the sentiment, emphasizing the alignment between the Orioles’ heritage and the SuperBook brand. Both parties anticipate a successful collaboration and envision continued growth and development in the years to come.
Maryland’s Sports Betting Landscape:
Maryland officially launched legal retail sports betting in December 2021, with Governor Larry Hogan placing the inaugural bet at the MGM National Harbor. However, the state’s sports betting handle experienced a slight decline in June, reaching $19 million, a 17.2% decrease compared to May’s figure of $23.1 million. Gross gaming revenue from sports wagering also declined significantly by 57.4%, dropping to $1.3 million from $3.1 million in May. Nonetheless, Maryland has collected $2.4 million in taxes thus far, contributing to the Blueprint for Maryland’s Future Fund. Despite the recent decrease, the sports betting market in Maryland shows promise, with operators actively engaging bettors and contributing to the state’s economy.
SuperBook Sports’ partnership with the Baltimore Orioles represents an exciting development in Maryland’s sports betting landscape. The collaboration will bring a retail sportsbook sports lounge to Oriole Park, offering fans a unique opportunity to place bets while attending live games. The branding integration, both within the venue and through digital channels, further enhances the gameday experience for Orioles enthusiasts. As Maryland’s sports betting market continues to evolve, partnerships between sports betting operators and professional sports teams contribute to the growth and success of the industry. With SuperBook’s entry into the Maryland market, both the operator and the Orioles anticipate a fruitful collaboration that will elevate the sports betting experience and contribute to the overall entertainment offerings in downtown Baltimore.