As part of the ongoing rebranding process from Bally’s Las Vegas to Horseshoe Las Vegas, the iconic Bally’s signage has been taken down from the exterior of the hotel-casino located on the Las Vegas Strip. Caesars Entertainment, the owner of the property, unveiled the transformation plans in January, and the extensive multimillion-dollar renovation is set to be completed by the end of the year. The reimagined Horseshoe Las Vegas will feature a renovated exterior, enhanced entertainment options, new dining experiences, and revamped casino floors and public areas. The design concept will incorporate handcrafted elements, vibrant colors, and the signature gold horseshoe iconography.
Horseshoe Las Vegas Transformation:
Horseshoe Las Vegas, positioned at the heart of the Las Vegas Strip on the corner of Flamingo Rd, is undergoing a significant investment and is one of several transformations taking place across Caesars Entertainment’s Las Vegas resorts. Alongside the rebranding efforts, other notable improvements include a new entrance to Caesars Palace, substantial investments in casino floors and gaming technology, as well as exciting partnerships with world-class entertainers and renowned restaurants. These enhancements aim to elevate the overall guest experience and ensure that the resorts remain at the forefront of the evolving Las Vegas landscape.
Expanding Offerings:
In the coming months, Horseshoe Las Vegas will introduce a large arcade, set to debut in the fall. Occupying the former Caesars Sportsbook space, the arcade will feature over 80 games, ranging from classic favorites to the latest releases. Designed by Aria Group, the 7,000-square-foot interior draws inspiration from urban nightlife settings, incorporating vibrant artwork and bright neon lights. The addition of the arcade is just one of several exciting projects associated with the Horseshoe rebrand, following the recent opening of Jack Binion’s Steak and the forthcoming debut of M.Y. Asia by Chef Martin Yan, further enhancing the diverse range of offerings at the resort.
Nevada Gaming Revenue:
In June, Nevada casinos recorded their 16th consecutive month with gaming revenue surpassing $1 billion. According to the Nevada Gaming Control Board (NGCB), the total gaming revenue reached $1.27 billion, marking an impressive year-on-year increase of nearly 8.1%. For the fiscal year ending June 30, gaming win experienced a substantial surge of 37.3%. Notably, June’s gaming revenue on the Las Vegas Strip amounted to almost $734.8 million, reflecting a year-on-year growth of 22.7% and a 19.2% increase compared to pre-pandemic levels in June 2019. However, certain regions within Nevada experienced declines in June, such as Downtown gaming revenue, which fell by 11%, and South Lake Tahoe, where revenues declined by 28.7%. Conversely, Washoe County, encompassing Reno, Sparks, and North Lake Tahoe, witnessed a noteworthy year-on-year revenue increase of 20.1%.
The removal of the Bally’s signage signifies the progress in the rebranding of Bally’s Las Vegas to Horseshoe Las Vegas, which promises a revitalized and immersive experience for guests. Caesars Entertainment’s multimillion-dollar renovation project encompasses various enhancements, including a renovated exterior, upgraded entertainment options, refreshed dining venues, and redesigned casino floors and public areas. The forthcoming large arcade and recent additions of Jack Binion’s Steak and M.Y. Asia by Chef Martin Yan contribute to the resort’s diverse offerings. Moreover, Nevada’s thriving gaming industry, evident in the continued month-on-month revenue surpassing $1 billion, showcases the resilience and recovery of the state’s casinos. As Horseshoe Las Vegas embraces its new identity, guests can anticipate an elevated and exciting entertainment destination on the renowned Las Vegas Strip.