Genius Sports, a leading provider of data, technology, and broadcast solutions in the sports, betting, and media industry, has announced a significant partnership with Bally’s Interactive, the omnichannel division of Bally’s Corporation. This comprehensive agreement will see Genius Sports provide Bally’s Interactive brands, including the online sportsbook Bally Bet, with its full suite of official data and live streaming solutions. The partnership aims to enhance the betting experience for Bally’s Interactive customers and maximize operational performance across thousands of sporting events.
Partnership Highlights:
Under the terms of the agreement, Genius Sports will offer Bally’s Interactive access to its exclusive portfolio of official data rights, including renowned sports leagues such as the English Premier League, NASCAR, CFL, Liga MX, and the NFL. Bally’s Interactive will benefit from Genius Sports’ real-time statistics, proprietary Next Gen Stats (NGS), and official sports betting data feed, allowing them to provide their customers with accurate and up-to-date information.
Genius Trading Services, a highly tailored sportsbook solution provided by Genius Sports, will assist Bally’s Interactive in optimizing profits and operational performance. This comprehensive suite of services will ensure that Bally’s Interactive products meet the industry-leading standards expected by sports app users. The partnership will also enable Bally’s Interactive customers to enjoy an enhanced live betting experience through low latency video feeds, streaming top-tier football leagues from around the world and various basketball and volleyball leagues.
Financial Performance:
In addition to the partnership announcement, Genius Sports reported its financial results for the second quarter of fiscal year 2022. The company exceeded its revenue and adjusted EBITDA guidance for the second consecutive quarter, with group revenue reaching $71.1 million. Notably, the company’s U.S. revenue nearly quadrupled year-on-year in the first half of 2022, highlighting its strong position in the American market. Genius Sports’ co-founder and CEO, Mark Locke, expressed confidence in the company’s strategic plan and emphasized its commitment to delivering profitable growth.
The partnership between Genius Sports and Bally’s Interactive signifies a significant step forward in providing enhanced betting experiences for sports enthusiasts. By leveraging Genius Sports’ official data and live streaming solutions, Bally’s Interactive can offer its customers a wide range of accurate and up-to-date information, leading to more engaging and immersive betting experiences. Additionally, Genius Sports’ robust financial performance further reinforces the company’s position as a key player in the industry. With its continued focus on profitable growth and strategic partnerships, Genius Sports is well-positioned to capitalize on the evolving sports betting landscape.