BetMGM, a leading online gaming platform, has entered into an exclusive partnership with Almost Friday Media, a content network and lifestyle brand. The collaboration aims to offer co-branded content throughout the NFL season, providing an engaging and informative experience for sports fans. This omnichannel deal will encompass various platforms such as social media, YouTube, Discord, live streams, podcasts, events, merchandise, and newsletters, allowing Almost Friday users to access special promotions, exclusive betting opportunities, and sports live events.
Enhancing the Fan Experience:
Almost Friday Media recognizes the significance of sports within its content ecosystem and aims to demystify sports betting for new fans. By partnering with BetMGM, the brand seeks to create content that highlights responsible enjoyment of sports betting, catering to the growing popularity of the phenomenon across the United States. The collaboration will focus on delivering elevated, organic content that engages and educates the audience, ensuring that the BetMGM brand remains differentiated as a premium online gaming platform.
Reaching a Wider Audience:
Almost Friday Media boasts a vast network of over 25 brands and has a substantial audience of more than seven million followers, generating 120 million impressions per week. The brand has previously collaborated with renowned partners such as Bud Light, GrubHub, Dunkin Donuts, Dave & Busters, and Sling. Leveraging their extensive reach and influence, Almost Friday Media aims to provide BetMGM with a platform to effectively engage with sports enthusiasts and potential customers, while offering unique co-branded experiences and promotions.
BetMGM’s Celebrity Brand Ambassador:
In addition to the partnership with Almost Friday Media, BetMGM recently announced the signing of actor Jerry Ferrara as a celebrity brand ambassador and podcast host. Ferrara will co-host Unleashed, BetMGM’s weekly sports podcast, providing entertaining and insightful commentary on sports and sports betting. As a recognizable figure, Ferrara’s involvement will help drive engagement and connect with fans through various events and marketing campaigns.
Expanding the Strategic Partnership:
BetMGM has also expanded and extended its strategic partnership with SportsGrid, a sports wagering streaming network. Under this multi-year agreement, BetMGM’s trading team and experts will provide valuable insights during broadcasts of popular shows such as Ferrall Coast to Coast, Pro Football Today, and In-Game Live Primetime. Additionally, SportsGrid’s lead pro football analyst, Warren Sharp, will deliver reports from MGM Resorts properties, including MGM National Harbor in Maryland, further enhancing the collaboration between the two entities.
The exclusive partnership between BetMGM and Almost Friday Media signifies a commitment to delivering engaging and educational content to sports fans throughout the NFL season. By leveraging Almost Friday Media’s expansive network and BetMGM’s expertise in online gaming, the collaboration aims to provide unique co-branded experiences, exclusive promotions, and valuable insights into the world of sports betting. As BetMGM continues to establish itself as an industry leader, these strategic partnerships will play a vital role in driving customer engagement and enhancing the overall sports betting experience.