Simplebet has partnered with DraftKings to expand the college football offerings on the DraftKings sportsbook app ahead of the upcoming college football season. Users in select US states will now have the opportunity to bet on an unprecedented number of plays—over 100,000—in 85 games during the opening weekend and throughout the entire season. The collaboration between Simplebet and DraftKings aims to provide users with a unique and engaging sports betting experience by offering new wagering options.
Expanded Betting Options for College Football:
Simplebet, in collaboration with DraftKings, has introduced a range of new betting options for college football on the DraftKings sportsbook app. Users will be able to bet on an unprecedented 100,000 plays across 85 games during the opening weekend and throughout the entire college football season. The enhanced features include Next Play, Current Drive & Next Drive Outcome, and Current Drive wagers. This expansion allows users to engage with college football games in real-time, offering them a wide variety of betting opportunities that cater to different preferences and strategies. By pricing every play and providing instant gratification, Simplebet aims to enhance user engagement and provide a differentiated content experience.
Untapped Opportunity and Enhanced Engagement:
Chris Bevilacqua, co-founder and CEO of Simplebet, emphasized the untapped opportunity to leverage college football’s popularity and offer differentiated content for in-play wagering. The product and technology offered by Simplebet enable the pricing of every play and the ability to reprice within a second. This scalability allows for comprehensive coverage of over 700 college football games throughout the season. By offering users the chance to bet on a vast number of plays, the partnership aims to provide instant gratification and increase user engagement. The expansion of betting options in college football demonstrates DraftKings’ commitment to meeting the evolving demands of sports bettors.
Sports & Social DraftKings Venue in Metro Detroit:
DraftKings, in partnership with Live! Hospitality and Entertainment, has announced the opening of the Sports & Social DraftKings venue in Metro Detroit, Michigan, this autumn. The venue, located at Somerset Collection, a popular shopping destination, will feature a bar, restaurant, and sports viewing area. Guests will have the opportunity to use the DraftKings app to play fantasy sports and place bets on a variety of sports from their mobile devices while enjoying live sports action. The venue will also boast a 32-foot LED media wall and multiple flat-screen televisions, enhancing the overall sports viewing and betting experience.
Financial Performance:
In the second quarter of 2022, DraftKings reported impressive revenue growth, generating $466 million—a 57% increase compared to the same period in 2021. Revenue for the DraftKings B2C segment reached $455 million, representing a significant 68% increase from the three months ended June 30, 2021. However, the company recorded a net loss of $217.1 million for Q2 2022. Although this loss is lower than the previous year’s first quarter, DraftKings’ net loss for H1 2022 was higher than in H1 2021. Despite the net loss, DraftKings’ robust revenue growth indicates its continued market expansion and strong performance in the sports betting and fantasy sports industry.
The partnership between Simplebet and DraftKings has expanded the college football betting options on the DraftKings sportsbook app, offering users an unprecedented number of plays to bet on throughout the season. With new features such as Next Play and Current Drive wagers, users can engage in real-time betting experiences and enjoy enhanced engagement. The collaboration aligns with DraftKings’ commitment to meeting the evolving demands of sports bettors and providing a differentiated content experience. Additionally, DraftKings’ recent financial performance, with significant revenue growth in Q2 2022, highlights its position as a leading player in the sports betting and fantasy sports industry. As the college football season kicks off, users can look forward to an exciting and immersive sports betting experience on the DraftKings app.