Hard Rock Digital has recently unveiled its highly anticipated online sportsbook, Hard Rock Sportsbook, in the states of Indiana and Tennessee. Through the newly launched mobile app, bettors in both states can now enjoy a seamless and exciting betting experience. Marlon Goldstein, the Chief Executive and Executive Managing Director of Hard Rock Digital, expressed enthusiasm for bringing the renowned Hard Rock experience to mobile sports betting players in Indiana and Tennessee. The launch of the Mystery Wheel feature further exemplifies Hard Rock’s commitment to delivering unique interactive experiences and creating the most entertaining app in the market.
Hard Rock’s Presence in Indiana and Tennessee:
In Indiana, Hard Rock Digital has a strong presence with its Hard Rock Casino Northern Indiana. As part of its first anniversary celebrations in May, the casino unveiled a new retail sportsbook venue. The introduction of the online Hard Rock Sportsbook complements the existing brick-and-mortar offering, allowing bettors in Indiana to engage with the brand’s sports betting platform both in-person and through the mobile app. On the other hand, the online launch in Tennessee marks Hard Rock’s entry into the state’s gambling market. Despite being a newcomer to the online gaming scene, Hard Rock already operates three Hard Rock Cafés within the state.
Expansion into Additional Markets:
Hard Rock Digital’s foray into Indiana and Tennessee follows its successful expansion into other states earlier this year. The company, in collaboration with the Navajo Nation Gaming Enterprise (NNGE), launched the Hard Rock Sportsbook mobile app in Arizona. This marked an important milestone for the brand as it expanded its reach into the Arizona gaming market. Furthermore, Hard Rock Digital expanded its operations to Virginia, solidifying its position in the growing online sports betting landscape. To enhance the payment services for its mobile app in Arizona, Virginia, and upcoming markets, Hard Rock Digital partnered with Nuvei, a leading payment technology company.
Progress Toward Hard Rock Hotel and Casino Tejon:
In California, the proposed $600 million Hard Rock casino near Mettler in Kern County is one step closer to fruition. The California State Senate passed Senate Bill 910, which ratifies a gaming compact between the state and the Tejon Indian Tribe. With unanimous support from the Senate and earlier approval from the Assembly, the bill now awaits the signature of Governor Gavin Newsom. Following the governor’s endorsement, the compact will undergo the customary 45-day review process by the federal Department of the Interior.
Hard Rock Digital’s launch of the online Hard Rock Sportsbook in Indiana and Tennessee demonstrates the company’s commitment to providing a dynamic and engaging sports betting experience. By leveraging its renowned brand and incorporating unique interactive features, such as the Mystery Wheel, Hard Rock aims to deliver unparalleled entertainment to its mobile sports betting players. The company’s expansion into additional markets, strategic partnerships, and progress toward the establishment of Hard Rock Hotel and Casino Tejon in California further highlight its dedication to growth and innovation in the gaming industry.