Kindred Group and the Philadelphia Eagles have recently announced a three-year extension of their partnership, lasting until the end of the 2024/25 NFL season. The extension solidifies Unibet’s position as the official casino, online casino games, and sportsbook partner of the Philadelphia Eagles. This collaboration will not only enhance the fan experience but also provide innovative engagement opportunities both at Lincoln Financial Field and through digital platforms.
Unibet Landing at Lincoln Financial Field:
As part of the extended partnership, Unibet will establish a dedicated “Unibet Landing” location at Lincoln Financial Field, offering fans exciting fan engagement activities. This initiative aims to bring the thrill of sports betting and online casino games closer to the Eagles’ devoted fan base, allowing them to enjoy unique experiences during game days.
Mobile Casino Games:
The partnership between Unibet and the Philadelphia Eagles will also give rise to branded mobile casino games, featuring Eagles-themed slot games and blackjack games. This addition seeks to further deepen the connection between the team and its fans by providing an interactive and entertaining gaming experience directly related to the Eagles brand.
Manuel Stan’s Enthusiasm:
Manuel Stan, Senior Vice President North America of Kindred Group, expressed his enthusiasm for the extended partnership, highlighting its strategic importance in Unibet’s Pennsylvania expansion. The collaboration with the Eagles has played a significant role in Unibet’s presence in the state’s gaming market, and they are committed to developing more innovative and engaging projects in the future, both at the stadium and in the digital realm.
Brian Napoli’s Excitement:
Brian Napoli, Vice President of Corporate Partnerships for the Philadelphia Eagles, echoed the sentiment of excitement, looking forward to extending their fully-integrated partnership with Unibet. Napoli praised Unibet’s forward-thinking approach to the industry, which has allowed the Eagles to engage with their fans in new and interactive ways in the emerging online space. The partnership promises to offer Eagles fans even more engaging opportunities, starting with the new Unibet Landing at Lincoln Financial Field during the upcoming season.
Unibet’s Expansion and Sponsorship Arrangements:
The extension of the partnership comes on the heels of Unibet’s recent achievements in the gaming industry. In June, the company obtained a license from the Dutch gambling regulator de Kansspelautoriteit (KSA) to offer online gambling and betting in the Netherlands. Subsequently, Unibet sealed a sponsorship deal with AFC Ajax, becoming an official partner of the football club. The multi-year arrangement allows for joint marketing and promotional initiatives between Unibet and AFC Ajax.
Kindred’s Q2 Revenue Report:
Amidst its growth and expansion endeavors, Kindred Group reported a 34% drop in revenue, amounting to £238.7 million, for the second quarter of 2022. The decline is primarily attributed to the loss of Dutch revenues following changes in regulations. However, excluding the Netherlands, the company’s gross revenue saw a 13% decline. Despite the challenging quarter, Kindred remains optimistic about its future prospects and is determined to overcome the hurdles faced in certain markets.
Unibet’s extended partnership with the Philadelphia Eagles marks a significant milestone in their expansion strategy within the US gaming market. As the official casino and sportsbook partner of the Eagles, Unibet aims to provide a thrilling and interactive gaming experience for the team’s loyal fan base. With the introduction of the “Unibet Landing” at Lincoln Financial Field and branded mobile casino games, the partnership promises to offer unique and engaging opportunities for Eagles fans. Additionally, Unibet’s recent accomplishments in obtaining licenses and securing sponsorship deals demonstrate the company’s commitment to growth and success in the gaming industry. Despite challenges in certain markets, Kindred Group remains resolute in its pursuit of providing exceptional gaming experiences worldwide.