Gaming Innovation Group (GiG) has recently entered into a promising four-year partnership with US-based operator Crabsports in Maryland. Under this agreement, GiG will provide its betting platform and sportsbook services to Crabsports, positioning both companies for growth in the dynamic US gaming market. With a focus on personalized experiences and customer differentiation, GiG is set to elevate Crabsports’ offerings and help them compete against established Tier 1 players in the region. This strategic move follows GiG’s recent expansion into the Canadian province of Ontario and the issuance of a supplier license in Ontario, further solidifying the company’s position as a key player in the North American gaming landscape.
GiG’s CEO Richard Brown’s Enthusiasm:
Richard Brown, CEO of Gaming Innovation Group, expressed his excitement about partnering with a localized brand like Crabsports in Maryland. GiG recognizes the immense potential in the Maryland and wider US market and aims to leverage its expertise in personalization and customer experience to deliver unique and innovative offerings to Crabsports’ users. With a commitment to supporting Crabsports in building a standout brand and exceptional customer experience, GiG is poised to make a significant impact in Maryland’s gaming scene.
GiG’s Expansion into Ontario:
In August, GiG made its entry into the Canadian province of Ontario through an agreement with Kings Media, marking the company’s first venture in North America. The initial three-year deal, with the potential for renewal, further underscores GiG’s dedication to expanding its presence and services in strategic regions. By partnering with Kings Media, a seasoned operator with decades of experience, GiG is strategically positioning itself to tap into the growing Canadian gaming market.
Ontario’s Licensing Opportunities:
Following the award of a supplier license in Ontario, GiG can now offer its B2B sportsbook and player account management (PAM) platforms to licensed operators in the province. Ontario introduced regulated iGaming on April 4, opening up exciting opportunities for gaming providers like GiG to offer their services in the region. The licensing process in Ontario is a significant step in GiG’s growth strategy, allowing them to cater to the Canadian market and contribute to the development of a thriving gaming ecosystem in the province.
Maryland Sports Wagering Application Review Commission:
The recent opening of the mobile sports betting license application process by the Maryland Sports Wagering Application Review Commission (SWARC) presents a golden opportunity for companies interested in entering the Maryland gaming market. The SWARC has approved emergency sports betting regulations, making up to 60 mobile sports betting licenses available. As companies prepare to submit their applications by October 21, the SWARC will take up to 45 days to review the submissions, paving the way for potential operators to establish their presence in the state.
Gaming Innovation Group’s partnership with Crabsports in Maryland marks a strategic move in expanding its footprint in the lucrative US gaming market. By providing its cutting-edge betting platform and sportsbook services, GiG aims to offer Crabsports a differentiated and personalized customer experience that will enable them to compete effectively against established players. Additionally, GiG’s successful entry into the Ontario gaming market positions them as a key player in the Canadian gaming landscape. As GiG continues to expand its services in strategic regions, the opening of the mobile sports betting license application process in Maryland presents a unique opportunity for gaming operators to make their mark in this dynamic and growing market.