GeoComply, a leading geolocation data firm, has unveiled remarkable insights into the NFL season’s kickoff, using geolocation volume data for sports betting. The first four days of the new season, spanning from September 8 to September 11, witnessed an astounding 71.5 percent year-on-year increase, with a total of 103.1 million bets placed. The legalization of sports betting in Arkansas, Connecticut, Kansas, Louisiana, and New York since the previous NFL season played a significant role in boosting these results. New York emerged as the leading market in terms of transactions, followed closely by Pennsylvania, Illinois, New Jersey, and Michigan. The data reflects a trend of Americans favoring regulated betting options over offshore sportsbooks, aligning with legislators’ and regulators’ goals of consumer protection and increased tax revenues.
GeoComply’s Data Insights:
GeoComply’s geolocation data provided valuable insights into the betting volumes during the first weekend of the NFL season. The recorded 71.5 percent year-on-year increase in betting activity highlights the strong start to the season and the significant growth in legal betting options in the United States.
Impact of Legalization:
The legalization of sports betting in several states, including Arkansas, Connecticut, Kansas, Louisiana, and New York, contributed to the surge in betting volumes. The introduction of regulated options in these states prompted a shift from offshore sportsbooks to safer, legalized alternatives.
Leading Markets and Transactions:
New York emerged as the leading market, capturing a 15.3 percent market share in terms of transactions. Pennsylvania followed closely with a 39.7 percent rise, reaching 15.3 million bets. Notably, Illinois experienced a substantial 60 percent jump in betting volumes, from 5 million in 2021 to 8 million during the first NFL weekend, attributed to the allowance of mobile registration.
Impressive Growth in New Jersey:
New Jersey and Michigan were also among the top five performing states, with 13.1 and 9.4 percent of the market, respectively. GeoComply reported an exceptional 550 percent rise in betting volumes in New Jersey compared to the first NFL season post-PASPA, reaching a total of 3 million bets.
GeoComply’s Previous Reports:
Earlier this year, GeoComply reported a staggering 226 percent increase in betting transactions during the Super Bowl weekend in the US, compared to the previous year. The rapid expansion of legal online sports betting in the country has contributed significantly to these impressive figures.
American Betting Trends:
According to the American Gaming Association (AGA), a notable 46.6 million American adults, representing 18 percent of the population, plan to bet on the new NFL season. This represents a three percent year-over-year increase, underscoring the growing interest in sports betting across the nation.
GeoComply’s geolocation data has provided valuable insights into the NFL season’s kickoff, showcasing a remarkable 71.5 percent year-on-year surge in betting volumes. The trend of legalizing sports betting in various states has played a pivotal role in promoting safer and regulated betting options for Americans. As the industry continues to grow, more individuals are turning to legal betting alternatives, leading to increased tax revenues and better consumer protection. With impressive growth figures reported in leading markets like New York, Pennsylvania, Illinois, New Jersey, and Michigan, the future of the US sports betting market looks promising.