Churchill Downs Racetrack, renowned for hosting the iconic Kentucky Derby, has recently teamed up with Venuetize, a leading mobile app provider. This strategic collaboration aims to enhance the horse racing guest experience through cutting-edge technology. Moreover, Churchill Downs has signed a multi-year agreement with FanDuel, propelling the integration of sports wagering and television broadcasting into the thrilling world of horse racing.
I. Venuetize’s Mobile App Revolutionizing the Horse Racing Experience
Churchill Downs Racetrack’s partnership with Venuetize is set to transform the way patrons engage with horse racing events. The innovative mobile app offers a myriad of features, including ticketing functionality, interactive maps, race calendars, live results, odds updates, and a rich content hub with videos, news, and lifestyle blogs. This dynamic platform will immerse fans and guests in a seamless and captivating racing experience from anywhere, at any time.
II. Elevating the Kentucky Derby and Churchill Downs Racing Year-Round
Casey Ramage, Vice President of Marketing, Brand, and Partnerships at Churchill Downs Racetrack, emphasizes the organization’s commitment to enriching the technology experience for fans and guests alike. The collaboration with Venuetize will ensure that the exhilarating atmosphere of the Kentucky Derby is extended throughout the year, allowing enthusiasts to stay engaged with thrilling horse racing events beyond the marquee race.
III. FanDuel and Churchill Downs: A Game-Changing Alliance
Churchill Downs’ groundbreaking multi-year agreement with FanDuel marks a significant milestone in the convergence of sports wagering and horse racing. As part of the partnership, FanDuel customers gain access to place pari-mutuel wagers on horse racing via FanDuel’s sports wagering and advance deposit wagering (ADW) platforms. Moreover, FanDuel’s television network(s) will broadcast Churchill Downs-owned racing content, amplifying the reach and excitement of the sport.
IV. Pioneering Technology for Seamless Wagering
With a focus on elevating the betting experience, Churchill Downs will leverage its technology and services provided by United Tote to facilitate FanDuel’s pari-mutuel wagering on their platforms. Starting in January 2023, FanDuel users will enjoy enhanced access to wagering on CDI-owned horse racing content, including the legendary Kentucky Derby. This mutually beneficial arrangement ensures a smooth and immersive betting experience for enthusiasts.
V. FanDuel’s Exclusive Television Rights
The partnership between Churchill Downs and FanDuel grants the latter exclusive television rights to broadcast all CDI thoroughbred racetracks’ racing content once the existing non-Derby media rights deal concludes in 2023. This arrangement underscores the growing popularity of horse racing in the sports entertainment landscape and offers increased visibility for the sport and its prestigious events.
Churchill Downs Racetrack’s innovative partnerships with Venuetize and FanDuel are set to revolutionize the horse racing industry. By harnessing cutting-edge mobile app technology, Churchill Downs will provide an immersive experience for fans, extending the excitement of the Kentucky Derby year-round. Concurrently, the alliance with FanDuel seamlessly integrates sports wagering and television broadcasting into the horse racing ecosystem, captivating a wider audience and setting new standards for the industry’s future. These landmark collaborations are a testament to Churchill Downs’ commitment to enhancing the horse racing experience and reinforcing its position as a premier destination for racing enthusiasts.