Sportradar and Hard Rock Digital, the exclusive interactive gaming and sports betting arm of Hard Rock International and Seminole Gaming, have joined forces in a multi-year partnership. The collaboration aims to enrich the betting experience for Hard Rock Sportsbook players by introducing a dynamic in-app betting and live streaming platform. Through this exciting venture, players gain access to an impressive array of over 150,000 contests from 392 premium sports properties worldwide, including prominent leagues like the NHL, Copa del Rey, Bundesliga, and ITF.
Enhanced In-App Betting with Live Streaming:
The new Streaming Hub on Hard Rock Sportsbook’s app now provides players with an unparalleled in-app betting and live streaming experience. As mobile usage and in-play sports betting continue to surge in the US, live streaming has emerged as a crucial component. Sportradar’s extensive portfolio of live sports content empowers Hard Rock Sportsbook to offer its customers an engaging and entertaining platform like never before.
A Global Array of Premium Sports Properties:
Through the partnership with Sportradar, Hard Rock Sportsbook now boasts a vast selection of over 150,000 contests from 392 premium sports properties worldwide. Among the captivating events accessible to users are the NHL, Spanish soccer’s Copa del Rey, Germany’s Bundesliga, Chinese and German basketball leagues, Polish Table Tennis Elite Series, and prestigious tennis tournaments like the ITF and ATP. This broad spectrum of sports ensures that players have a diverse and exciting range of options at their fingertips.
Revolutionizing the US Sports Betting Market:
Sportradar’s data and content solutions have been instrumental in Hard Rock Sportsbook’s rapid expansion and differentiation in the competitive US sports betting market. The integration of Sportradar’s content services enables Hard Rock to create an unmatched product experience that resonates with sports enthusiasts and bettors alike. By delivering always-on entertainment and a dynamic live betting experience through the app, Hard Rock Sportsbook is setting new standards in the industry.
Building on an Established Partnership:
The partnership between Sportradar and Hard Rock Sportsbook has been further fortified by the recent addition of live streaming capabilities. Prior to this venture, the two entities collaborated on pre-match and live betting services and content solutions, aimed at driving fan engagement, customer acquisition, and retention. This new collaboration marks a significant milestone in their mutually beneficial relationship.
Sportradar’s Certification for Kansas Sports Wagering:
Sportradar, via its US betting subsidiary, Sportradar Solutions LLC, has achieved a Sports Wagering Service Provider Provisional Certification for the state of Kansas. This accomplishment allows Sportsbooks at Kansas’s four state-owned casinos to accept wagers both in person and on mobile platforms, enhancing the betting experience for sports fans. The soft launch took place on September 1, followed by the full launch on September 8, coinciding with the start of the NFL season.
Sportradar and Hard Rock Digital’s collaboration has brought forth an exciting new era for sports betting enthusiasts. With the introduction of the Streaming Hub on Hard Rock Sportsbook’s app, players gain access to a remarkable selection of live streaming sports content, enhancing the in-app betting experience significantly. The partnership not only showcases Hard Rock’s commitment to providing the best sports-betting product in the market but also highlights Sportradar’s ability to revolutionize the sports technology industry. As the US sports betting market continues to thrive, this dynamic partnership is set to play a pivotal role in shaping the future of the industry.