PointsBet, a leading online sportsbook operator, has recently launched its mobile app and digital sports betting products in Louisiana. This exciting development comes through their partnership with Penn National Gaming (PNG), marking the 12th state where PointsBet’s sports betting product is operational. With renowned football legend Drew Brees as their brand ambassador, PointsBet aims to provide Louisiana sports fans with premium and fast sports betting experiences.
PointsBet’s Expansion and Partnership with Penn National Gaming:
PointsBet’s mobile app and digital sports betting have made their debut in Louisiana following approval from the Louisiana Gaming Control Board. This marks the 12th state in which PointsBet has launched its sports betting product, joining New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, West Virginia, Virginia, New York, Pennsylvania, and Kansas. The partnership with Penn National Gaming, established in August 2019 and extended in March 2021 to include Pennsylvania and Mississippi, has played a crucial role in their successful expansion.
Louisiana’s Sports Enthusiasm and Local Team Devotion:
CEO Johnny Aitken acknowledges the unparalleled devotion and passion of Louisiana’s sports community, particularly for their beloved local teams, such as the NFL’s New Orleans Saints, the NBA’s New Orleans Pelicans, and nationally recognized college football programs. Having Drew Brees, a prominent figure in football, as their brand ambassador, further strengthens PointsBet’s connection with the Louisiana sports fanbase.
PointsBet’s Commitment to Louisiana Sports Fans:
With the launch of their mobile app and sports betting platform, PointsBet aims to cater to the diverse needs of Louisiana sports fans, spanning from the vibrant streets of Bourbon Street to the serene Bayou. Their commitment lies in delivering a top-notch sports betting experience that aligns with the enthusiasm and dedication of the local sports community.
PointsBet’s Recent Partnership in Maryland:
In addition to their Louisiana launch, PointsBet has recently joined forces with Riverboat on the Potomac to establish a new sportsbook in Maryland. Situated in Colonia Beach, within the tri-state area of the District of Columbia, Maryland, and Virginia (DMV), this gaming space stands as a woman-owned certified Minority Business Enterprise (MBE), emphasizing PointsBet’s commitment to diversity and inclusion.
Louisiana Sports Betting Handle and Revenue:
As of August, Louisiana’s sports betting handle amounted to $112.1 million, showing an 8.5% increase from July’s $101.3 million. However, it is worth noting that August’s handle represents the second lowest monthly tally since the state launched its regulated online betting market in January. The online sports betting revenue for August stood at $7.3 million, witnessing a significant drop of 62% from July’s $19.2 million.
Retail Performance and Revenue:
In contrast, retail players spent $16.2 million in August, showcasing a 6.7% growth compared to July and marking the first month-on-month increase since May. Retail revenue also experienced a notable surge, reaching $2.2 million, a 37.5% rise from the previous month’s $1.6 million.
PointsBet’s expansion into Louisiana marks a significant milestone in their journey to become a prominent player in the US sports betting market. With their partnership with Penn National Gaming and the support of legendary Drew Brees, PointsBet is poised to provide Louisiana sports fans with a premier sports betting experience. Moreover, their commitment to diversity and inclusion, exemplified by the partnership with Riverboat on the Potomac, further underscores their dedication to reaching a broad and varied audience. As Louisiana’s sports betting landscape continues to evolve, PointsBet’s presence is set to enhance and enrich the sports betting experience for passionate fans throughout the state.