Bragg Gaming Group, a leading iGaming technology and content provider, has announced the consolidation of its companies under a single brand following its recent acquisitions of Wild Streak Gaming and Spin Games. All group companies will now operate under the unified brand Bragg Gaming Group.
Unified Brand for Expanded Offerings:
Under the new branding, the group’s various hubs, technology, services, and turnkey offerings will be brought together under the unified banner of Bragg Gaming Group. However, the individual content output from Bragg’s acquired studios, including Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic, and Oryx Gaming, will retain their respective marques.
New Office in Las Vegas:
As part of the consolidation, Bragg Gaming Group will be opening a new office in Las Vegas later this year. The new office will serve as a base for existing employees from Wild Streak Gaming and Spin Games, as well as new hires. The strategic move aims to strengthen the company’s presence and operations in the US market, which is a crucial hub for iGaming.
Bragg Gaming Group CEO Yaniv Sherman expressed his pride in the work and achievements of the group’s companies, stating that the consolidation will propel them into a new phase as a global iGaming provider. The renewed focus and alignment of values and goals are expected to create exciting growth opportunities for the company across its various locations worldwide.
Expanding Engagement Product to Sportsbook:
In addition to the rebranding, Bragg Gaming Group has expanded its popular player engagement and gamification product, Fuze, to its sportsbook offering. Previously available for Bragg’s online casino content, the Fuze toolset now enhances the sportsbook product as well.
The Fuze toolset enables operators to capitalize on event-driven betting demand by offering targeted and gamified promotions that can be tracked in real-time. With Fuze, sports betting operators can design dynamic promotions for specific sporting events, thereby driving player engagement and loyalty. By extending Fuze to the sportsbook, Bragg Gaming Group aims to provide a comprehensive and engaging betting experience for its customers.
The consolidation of Bragg Gaming Group’s companies under a single brand marks a significant milestone in the company’s journey towards becoming a global iGaming provider. The streamlined approach and unified focus are expected to lead to enhanced operational efficiency and growth opportunities. Additionally, the expansion of the Fuze toolset to the sportsbook product further demonstrates the company’s commitment to delivering innovative and engaging solutions to its customers. With these developments, Bragg Gaming Group is poised for a promising future in the competitive iGaming industry.