In 2019, DraftKings launched its impactful charity initiative, ‘Pink Em,’ to support Breast Cancer Awareness Month. This year, the renowned online sportsbook and casino brand has kicked off its fourth annual Pink ‘Em charity campaign, partnering with The Larry Fitzgerald Foundation to raise funds for breast cancer research and support. With a mission to collect $100,000 for this noble cause, DraftKings invites its users to participate in free-to-play pick ’em pools during NFL games in October. Over the past three years, the Pink ‘Em initiative has already raised an impressive $330,000 in total donations, a testament to the power of collective efforts for a significant cause.
The Pink ‘Em Initiative: Empowering Breast Cancer Awareness Month:
DraftKings’ Pink ‘Em initiative serves as a powerful platform to empower Breast Cancer Awareness Month. Through free-to-play pick ’em pools during NFL games from week four to week eight of the season, customers have the opportunity to compete for a share of $5,000 in weekly DK Dollar prizes. For every 20,000 entries in the Pink ‘Em Pool each week, DraftKings pledges to donate $1 to The Larry Fitzgerald Foundation. The initiative has already made a remarkable impact, and with the support of DraftKings’ player community, the goal of raising $100,000 this October seems well within reach.
The Larry Fitzgerald Foundation: A Partnership for a Worthy Cause:
DraftKings’ collaboration with The Larry Fitzgerald Foundation is a perfect match, as the former Arizona Cardinals wide receiver, Larry Fitzgerald, has recently been named the official DraftKings brand ambassador. The foundation’s focus on supporting breast cancer research and support holds a deeply personal significance for Fitzgerald, as he lost his mother to the disease in 2003. The alliance between DraftKings and The Larry Fitzgerald Foundation exemplifies the shared ethos of using sports as a platform to make a positive impact on society.
DraftKings Becomes Amazon’s Thursday Night Football Sponsor:
Beyond its Pink ‘Em initiative, DraftKings has achieved another milestone by becoming a sponsor for Thursday Night Football (TNF) on Prime Video, an exclusive Amazon broadcast. The multi-year partnership encompasses pregame content for all Thursday games throughout the NFL season. DraftKings’ content integration during TNF includes odds and valuable sports betting insights, offering an immersive experience for viewers. With coverage in all 15 TNF games during the 2022 NFL season, DraftKings strengthens its position as a prominent player in the sports betting industry.
DraftKings’ commitment to making a positive difference through its annual Pink ‘Em charity initiative demonstrates the brand’s dedication to supporting meaningful causes. By partnering with The Larry Fitzgerald Foundation to raise funds for breast cancer research and support, DraftKings leverages its platform for the greater good. The Pink ‘Em initiative’s remarkable success over the past three years, raising $330,000, sets the stage for yet another impactful year in October 2022. Moreover, the partnership with Amazon for Thursday Night Football further solidifies DraftKings’ presence in the sports betting market. As DraftKings continues to create a positive impact through charity initiatives and innovative partnerships, it exemplifies its commitment to driving positive change within the industry and society as a whole.