FlowPlay, the creator of the popular social casino Vegas World, has announced an exciting in-game fundraising campaign to support the American Cancer Society’s (ACS) Patient Navigation programs. Starting from October 3 to October 31, Vegas World players will have the unique opportunity to directly contribute to the ACS by purchasing virtual in-game branded charms. This collaboration between FlowPlay and the ACS aims to raise crucial funds to provide evidence-based interventions and support for cancer patients through their challenging journey.
The Power of Gaming for Good:
FlowPlay has a history of supporting charitable causes, having raised over $400,000 for the ACS through previous campaigns. This in-game initiative signifies their dedication to reaching the milestone of half a million dollars by the end of 2022. By harnessing the enthusiasm of Vegas World players, the campaign presents an innovative approach to philanthropy, showing that gaming platforms can be a force for good in making a meaningful impact on society.
Patient Navigation Programs: A Beacon of Support:
The ACS’s Patient Navigation programs play a pivotal role in the lives of cancer patients. These evidence-based interventions connect patients with volunteer health system navigators, including nurses, health advisors, and social workers. These navigators act as guides, offering crucial support to patients and their families throughout their cancer journey. From helping patients overcome financial and transportation barriers to providing emotional and practical assistance, the navigators ensure that patients receive the best care possible, particularly during the challenging times brought on by the global pandemic.
A Community United in Support:
The unwavering support of the FlowPlay community for the ACS showcases the true power of collective action. Players participating in the in-game fundraising campaign demonstrate their empathy and commitment to making a difference in the lives of cancer patients. Derrick Morton, President and Co-founder of FlowPlay, expresses his pride in the community’s generosity and dedication to supporting the ACS through various initiatives.
DraftKings’ ‘Pink Em’ Campaign for Breast Cancer Awareness Month:
In another example of the gaming industry’s philanthropic efforts, DraftKings has launched its fourth annual ‘Pink Em’ charity initiative. Partnering with The Larry Fitzgerald Foundation, this campaign aims to raise $100,000 for breast cancer research and support during Breast Cancer Awareness Month.
Impactful Results of the Pink ‘Em Initiative:
Since its inception in 2019, DraftKings’ Pink ‘Em initiative has proven to be a successful platform for raising funds and awareness for breast cancer. Through free-to-play, pick ’em pools during NFL games in October, the campaign has garnered over $330,000 in total donations. This achievement underscores the potential of sports and gaming communities in coming together for a significant cause.
The collaboration between FlowPlay and the ACS, along with DraftKings’ ‘Pink Em’ campaign, exemplifies the positive impact that gaming platforms and sports communities can have on charitable initiatives. Empowering Vegas World players to contribute to the ACS’s Patient Navigation programs not only supports cancer patients’ needs but also fosters a sense of purpose and unity within the gaming community. As the gaming industry continues to embrace philanthropy, we can look forward to witnessing even more transformative changes that positively impact society.