The Mill Casino, Hotel & RV Park in North Bend, Oregon, has taken a step towards enhancing player interactions, marketing strategies, and casino operations by installing the Quick Custom Intelligence Platform – Nimble Edition. This move aims to gain valuable insights into player behavior and drive data-informed decisions. Margaret Simpson, the CEO of The Mill Casino, expresses enthusiasm for the new platform’s potential to improve guest engagement and operational efficiency. Meanwhile, QCI’s CEO, Dr. Ralph Thomas, highlights the platform’s tailored approach to cater to the specific needs of smaller casinos, like The Mill Casino. In addition to The Mill Casino, Quick Custom Intelligence has expanded its Unified Gaming Platform to other venues in North America, showcasing its commitment to meeting customer needs.
QCI’s Unified Gaming Platform at The Mill Casino:
The installation of the Quick Custom Intelligence Platform – Nimble Edition at The Mill Casino reflects the casino’s commitment to enhancing its guest interactions and operational processes. By gaining comprehensive insights into player behavior, marketing effectiveness, and casino operations, The Mill Casino aims to make informed decisions that lead to positive outcomes for both guests and the establishment. This implementation reinforces QCI’s reputation for providing tailored solutions that cater to the unique requirements of individual casinos.
QCI’s Presence in North America:
QCI’s Unified Gaming Platform has garnered significant attention in the North American gaming industry. The technology firm has partnered with various casino resorts, including Legends Bay Casino and Casino Fandango resorts in Northern Nevada, and has provided its gaming platform to seven Osage Casinos in Oklahoma. This wide-reaching presence highlights the effectiveness of QCI’s solutions in meeting the diverse needs of different casinos.
Virtual Casino Simulation:
As part of its commitment to innovation, QCI recently introduced a simulated casino to test its products. This virtual casino offers a range of functionalities, including card in/card out, accounting data, jackpots, customer data for over 500,000 individuals, and real-time updates. This innovative approach allows QCI to refine and improve its gaming platform while ensuring it meets the industry’s evolving demands.
Thriving Sports Betting in Oregon:
The Oregon sports betting market has shown promising growth, with the handle reaching $28.2 million in August. This figure represents a 59.3% increase compared to the same month in 2021. Despite a slight decrease of 1.1% from July’s handle of $28.5 million, the sports betting market remains robust. Baseball continues to be the most popular sport among Oregon bettors, with a total of $13.9 million wagered in August.
The installation of the Quick Custom Intelligence Platform – Nimble Edition at The Mill Casino highlights the casino’s dedication to improving guest interactions and operational efficiency. QCI’s tailored approach in meeting the specific needs of smaller casinos is evident in their successful Unified Gaming Platform, deployed in various venues across North America. As the company expands its reach and continues to innovate with the introduction of a virtual casino simulation, QCI reaffirms its commitment to driving positive outcomes for the gaming industry. Meanwhile, Oregon’s thriving sports betting market demonstrates the region’s appetite for sports wagering and further solidifies the state’s position in the burgeoning US sports betting landscape.