PokerStars, a leading gaming brand in the newly regulated Ontario market, recently hosted a fan event at Union Station in downtown Toronto to celebrate the opening home games of the city’s beloved sports teams, the Toronto Raptors and the Toronto Maple Leafs. The event featured exciting giveaways, appearances by team mascots, and engaging interactions between players and fans. As an official gaming partner of Maple Leaf Sports & Entertainment (MLSE), which owns the NBA’s Toronto Raptors and the NHL’s Toronto Maple Leafs, PokerStars aims to enhance the fan experience and foster a successful partnership with the teams.
A Thrilling Fan Event:
In anticipation of the upcoming opening home games, PokerStars organized a fan event at Union Station, a popular passenger rail station in downtown Toronto. The event was filled with festivities, including giveaways, appearances by team mascots, and opportunities for fans to interact with their favorite players. As a prominent gaming brand in the newly regulated Ontario market, PokerStars was eager to celebrate its partnership with the Toronto Raptors and the Toronto Maple Leafs.
A Win-Win Partnership:
PokerStars’ marketing director, Tom Warren, expressed the company’s commitment to providing an exceptional experience for its customers and fans. The partnership with the Toronto teams is seen as a win-win opportunity, enabling both players and fans to enjoy an enhanced fan experience while supporting their favorite teams. PokerStars aims to add value to the sports viewing experience, making it even more enjoyable for the passionate Toronto sports community.
Flutter Entertainment’s Collaboration with MLSE:
Flutter Entertainment, the parent company of PokerStars and FanDuel Sportsbook, has joined forces with Maple Leaf Sports & Entertainment (MLSE), the owner of Toronto’s NBA and NHL teams. FanDuel Sportsbook has been designated as an official sports betting partner, while PokerStars has become an official gaming partner. As part of the collaboration, these brands will use MLSE team marks in their advertising and marketing efforts, primarily during Toronto Maple Leafs and Toronto Raptors games.
PokerStars’ Ontario License Approval:
PokerStars received approval from the Alcohol and Gaming Commission of Ontario (AGCO) through its parent company, TSG Interactive Canada. The license allows PokerStars to operate via on.pokerstars.ca in the Ontario market, which opened on April 4. With the licensing effective from June 8 to June 7, 2024, PokerStars is positioned to capitalize on the growing gaming market in the region.
PokerStars’ fan event at Union Station celebrates the start of the Toronto Raptors and Toronto Maple Leafs’ home games, marking an exciting partnership with MLSE. As an official gaming partner, PokerStars aims to enrich the fan experience and foster a strong relationship with the teams and their passionate supporters. With its Ontario license approval, PokerStars is poised to make a significant impact on the thriving gaming market in the region. As the Toronto sports community gears up for thrilling matches, PokerStars stands ready to provide an engaging and rewarding gaming experience for its valued customers and fans alike.