Bet99, a prominent gaming firm, has joined forces with sports gamification company Low6 to introduce new, free-to-play products, including an NFL and NHL pick’em game. These innovative offerings aim to attract new customers and provide an engaging alternative to traditional sports betting. With the Canadian province of Ontario recently launching mobile gaming and single-event sports betting, Bet99 is positioning itself to enter the market, pending a license from iGaming Ontario (iGO). This strategic partnership with Low6 is set to enhance Bet99’s suite of engagement tools, offering sports enthusiasts an exciting social peer-to-peer gaming experience.
Bet99’s Vision for Growth:
Bet99, operating through BQC Consulting, is determined to expand its market presence in Canada. The company seeks to capitalize on the newly regulated sports betting market in Ontario, where mobile gaming and single-event sports betting have gained traction since their launch in April. With the approval of the Alcohol and Gaming Commission of Ontario (AGCO) and pending licensing from iGaming Ontario (iGO), Bet99 aims to cater to the growing demand for online sports betting in the province.
Low6’s Gamification Expertise:
Low6, a trailblazer in sports gamification, has been instrumental in transforming the way fans engage with their favorite teams and leagues. By offering free-to-play games, Low6 aims to educate and familiarize Canadians with sports betting selections and odds, including over/under, spreads, and more. This strategic alliance with Bet99 allows Low6 to expand its reach in the Canadian market while enabling sports enthusiasts to enjoy an immersive and interactive gaming experience.
Advantages of Free-to-Play Games:
Free-to-play games have emerged as a powerful tool to drive customer acquisition in the sports betting industry. Through Low6’s innovative technology, Bet99 can provide Canadians with a risk-free platform to engage and explore various betting options. These games act as an entry point for users to gain familiarity with sports betting, fostering a sense of community within a social peer-to-peer environment.
Expansion Plans and Partnership with SCCG Management:
Bet99’s market expansion strategy goes hand in hand with its partnership with SCCG Management, an investment and management company. This collaboration empowers Bet99 to leverage SCCG Management’s expertise in sourcing and facilitating sports betting operators interested in utilizing Low6’s cutting-edge technology. With Low6’s gamification platform now available as a full white-label, turnkey B2B solution, various US teams and leagues have already embraced this novel offering.
Bet99’s collaboration with Low6 marks a significant step towards revolutionizing the sports betting landscape in Canada. By introducing free-to-play NFL and NHL games, Bet99 aims to engage sports enthusiasts and promote the excitement of sports betting in a responsible and enjoyable manner. With a market entry into Ontario on the horizon and the support of SCCG Management, Bet99 is well-positioned to capitalize on the burgeoning demand for online gaming in the region. Together, Bet99 and Low6 are set to lead the way in the ever-evolving world of sports gamification, offering a thrilling and immersive gaming experience to fans across Canada and beyond.