Kambi Group plc, a renowned sports betting partner, has forged a multi-year agreement with Great Canadian Entertainment, a premier gaming and entertainment company in Canada. The partnership aims to introduce Kambi’s cutting-edge on-property sportsbook solution to 10 of Great Canadian’s casinos in Ontario. This strategic collaboration will empower Great Canadian to provide a state-of-the-art sports betting experience across its gaming destinations in the province, including the recently established Pickering Casino Resort. The agreement solidifies Kambi’s position as a leading multi-channel sportsbook provider in North America and is poised to generate substantial financial impact from 2023 onwards.
Empowering Ontario’s Gaming Destinations:
The partnership between Kambi Group and Great Canadian Entertainment is set to revolutionize the gaming landscape in Ontario. With its extensive portfolio of 25 gaming, entertainment, and hospitality destinations across Canada, Great Canadian is a key player in the industry. This collaboration will allow Great Canadian to elevate the gaming experience for its patrons by incorporating a high-performance retail sportsbook solution at 10 of its Ontario-based casinos.
State-of-the-Art Betting Kiosks and Digital Signage:
Kambi’s retail sportsbook solution promises cutting-edge technology, including advanced betting kiosks with fully configurable digital signage functionality. This innovative offering is designed to enhance the convenience and enjoyment of sports betting for casino guests. The inclusion of state-of-the-art technology is expected to attract a wide range of bettors and contribute to the overall success of the sportsbook.
Great Canadian’s Unique Position:
Great Canadian Entertainment is recognized for its unrivaled retail footprint in Canada’s gaming and entertainment landscape. As the first company to introduce this type of sports betting product in Ontario, Great Canadian is at the forefront of gaming innovation in the province. The partnership with Kambi further cements its position as a forward-thinking industry leader.
Financial Impact and Market Leadership:
The agreement is projected to have a positive financial impact on Kambi’s revenue in 2022, and the revenue impact is expected to become more substantial from 2023 onwards. This collaboration reaffirms Kambi’s position as the leading multi-channel sportsbook provider in North America. By partnering with Great Canadian Entertainment, Kambi continues to solidify its market leadership in the region.
Gratitude to Stakeholders:
Tony Rodio, the Chief Executive Officer at Great Canadian Entertainment, expressed gratitude to the Ontario Lottery and Gaming Corporation, the Alcohol and Gaming Commission of Ontario, and Ontario’s provincial government for their ongoing support in this venture. The partnership between Great Canadian and Kambi promises to shape the future of sports betting experiences in Ontario.
The partnership between Kambi Group and Great Canadian Entertainment marks a significant milestone in Ontario’s gaming industry. With Kambi’s cutting-edge on-property sportsbook solution, Great Canadian is poised to enhance the gaming experience for its patrons across 10 of its casinos. The incorporation of state-of-the-art technology, including advanced betting kiosks and configurable digital signage, is set to attract sports betting enthusiasts from all walks of life. As this strategic collaboration unfolds, Kambi solidifies its position as a market leader in North America, while Great Canadian cements its status as a premier gaming and entertainment company in Canada. The future of sports betting in Ontario is brimming with excitement and boundless possibilities.