As the 2022-23 NHL season kicks off, hockey enthusiasts worldwide are in for a treat with the refreshed NHL.TV, the National Hockey League’s direct-to-consumer international OTT subscription service. In an exciting collaboration, Sportradar, the leading provider of data and technology solutions for the sports industry, is delivering its award-winning OTT solution to manage the end-to-end workflow of NHL.TV. This revamped service promises an engaging and fan-friendly viewing experience, complete with live and on-demand NHL games, as well as personalized features and highlights, catered to hockey fans in more than 120 countries and territories outside the U.S. and Canada.
Meeting the Demands of Modern Sports Fans:
In today’s digital age, sports enthusiasts crave personalized and tailored viewing experiences. Sportradar’s dynamic and data-driven OTT solution, honed over the past 15 years, empowers NHL.TV to meet and exceed these viewer expectations. By integrating the OTT backend, frontend applications (including web and mobile), and UX/UI design, Sportradar enables NHL.TV to deliver an innovative product that deepens fan engagement and keeps pace with evolving viewer preferences.
A Global Reach:
With its presence in over 120 countries and territories worldwide, NHL.TV is poised to captivate hockey fans beyond North America. Sportradar’s collaboration plays a pivotal role in ensuring that international fans receive a premium digital viewing experience. By optimizing the platform for connected TV applications, such as Android and Fire TV, and deploying it on the Foxxum Operating System, NHL.TV becomes easily accessible and user-friendly across various devices.
The Power of Personalization:
One of the most exciting features of the refreshed NHL.TV is its team-specific personalization options. Fans can now enjoy on-demand videos and additional highlights tailored to their favorite teams, enhancing their overall viewing experience. The incorporation of such personalized elements allows NHL.TV to forge a deeper connection with its diverse global audience and foster stronger team loyalties.
Sportradar and NHL’s Landmark Agreement:
The collaboration between Sportradar and the NHL extends beyond NHL.TV. In a landmark 10-year agreement announced in June 2021, Sportradar became the NHL’s Official Betting Data Rights, Official Betting Streaming Rights, and Official Media Data Rights Partner. This partnership grants Sportradar the authority to distribute the League’s official data and statistics to media, technology, and sports betting companies worldwide. Through this agreement, real-time data from NHL EDGE, the League’s Puck and Player Tracking technology, and live streams of NHL games are made available to betting operators’ digital betting platforms in legalized markets.
Ensuring Integrity in NHL’s Competitions:
As an Official Integrity Partner of the NHL, Sportradar plays a crucial role in safeguarding the integrity of the League’s competitions. By actively monitoring global gaming activity and trends, Sportradar proactively helps identify and address any potential threats to the fairness and authenticity of NHL games. This commitment to integrity further enhances the credibility of NHL.TV’s offerings, assuring fans of an authentic and reliable viewing experience.
The collaboration between Sportradar and the NHL marks a significant milestone in the world of sports entertainment. NHL.TV’s revamped OTT solution, powered by Sportradar’s cutting-edge technology, promises an unparalleled viewing experience for hockey fans across the globe. With its personalized features, global reach, and commitment to integrity, NHL.TV is set to elevate fan engagement and redefine how viewers interact with the exhilarating sport of ice hockey. Whether it’s catching live games or relishing on-demand highlights, hockey enthusiasts can look forward to a thrilling and immersive experience, tailored to their unique interests and preferences.