Jackpot City, a leading online casino brand under the Super Group, has forged a groundbreaking multi-year partnership with two prominent Canadian sports franchises, the Toronto Maple Leafs and Toronto Raptors. This collaboration marks the first of its kind for Jackpot City in the online casino industry and comes as the brand ventures into the regulated Ontario market. The partnership will see Jackpot City become the official online casino partner for both teams, showcasing its logo during home games at Scotiabank Arena. This article explores the significance of the partnership and its implications for both the sports and online casino industries.
The Landmark Partnership:
In a landmark move, Jackpot City has secured a multi-year partnership with the Toronto Maple Leafs and Toronto Raptors, two esteemed Canadian sports franchises. As the official online casino partner of both teams, Jackpot City will enjoy significant visibility during home games at Scotiabank Arena. The brand’s logo will be prominently displayed on the ice during Maple Leafs home games and on digitally enhanced dashboards throughout the arena. Additionally, during Raptors home games, the Jackpot City logo will feature on the basketball court, providing unrivaled exposure for the online casino.
A Strategic Entry into the Ontario Market:
The partnership comes at an opportune moment for Jackpot City as it recently entered the regulated Ontario market. This strategic move allows the brand to capitalize on the popularity of the Toronto Maple Leafs and Toronto Raptors and tap into their massive fan bases. By aligning with these iconic sports franchises, Jackpot City gains a unique opportunity to showcase its products to a diverse and engaged audience.
Building Unparalleled Fan Experiences:
Jordan Vader, senior vice president of Global Partnerships at MLSE, emphasized the organization’s commitment to offering fans unique and unparalleled experiences. By bringing Jackpot City into their fold, MLSE aims to enrich the fan experience and provide exciting opportunities in the online casino space. This partnership further bolsters MLSE’s portfolio of diverse partners, providing fans with an enhanced game-day experience at Scotiabank Arena.
The Flutter Connection:
It is worth noting that Flutter, a prominent player in the sports betting and online gaming industry, has already established its presence in the Toronto sports scene through partnerships with MLSE. FanDuel Sportsbook, designated as an official sports betting partner, and PokerStars, an official gaming partner, have leveraged MLSE team marks in advertising and marketing during Maple Leafs and Raptors games. The addition of Jackpot City to this lineup adds yet another dimension to the gaming landscape in Toronto.
Pinnacle Sports Enters the Ontario Market:
In a related development, Pinnacle Sports has successfully launched sports and esports betting in the regulated Ontario market. With approval from the Alcohol and Gaming Commission of Ontario (AGCO), Pinnacle is now gearing up to introduce online casino games in the near future. The brand’s entry into Ontario’s sports betting scene is expected to provide additional competition and choices for bettors in the province.
The partnership between Jackpot City and the Toronto Maple Leafs and Toronto Raptors represents a significant milestone for both the online casino and sports industries in Canada. As the Super Group-owned brand solidifies its presence in the Ontario market, it gains a unique opportunity to showcase its products to a vast and diverse audience. Meanwhile, Pinnacle Sports’ entry into Ontario’s sports betting market sets the stage for increased competition and innovation in the province’s gaming landscape. With these developments, fans can look forward to an enhanced and immersive experience during sports events, while online casino enthusiasts can expect a fresh array of gaming options in Ontario.