Leading sports betting and media company, Rivalry, has teamed up with sports gamification firm Low6 to introduce an exciting new free-to-play Pick’em game for the highly anticipated 2022 League of Legends World Championship and The International 11 esports events. This strategic partnership aims to engage existing users and attract new enthusiasts to Rivalry’s platform through an innovative and interactive gaming experience. Already garnering over 5,000 new users since its launch on October 20, the Pick’em contest offers participants the chance to predict match winners and vie for more than $25,000 in rewards. Rivalry plans to expand its portfolio of free esports Pick’em contests for other regulated markets in the future.
A Collaborative Venture in Esports Gaming:
The collaboration between Rivalry and Low6 marks an exciting foray into the ever-expanding world of esports. As the popularity of esports continues to surge on a global scale, both companies recognize the immense potential in engaging esports fans through captivating gaming experiences. By targeting two of the most significant esports events, the League of Legends World Championship and The International 11, Rivalry and Low6 aim to connect with an enthusiastic audience and strengthen their position in the dynamic esports betting landscape.
The Free-to-Play Pick’em Contest:
The newly launched Pick’em game allows participants to predict match outcomes for the League of Legends World Championship and The International 11, bringing an element of excitement and competition to esports enthusiasts. With the chance to win over $25,000 in rewards, the contest has already garnered considerable interest, attracting more than 5,000 new users to Rivalry’s platform. This free-to-play model allows players to engage with esports in an accessible and entertaining manner, creating a strong sense of community and enhancing user retention.
Leveraging Low6’s Gamification Expertise:
Low6’s expertise in sports gamification plays a pivotal role in enhancing Rivalry’s esports offerings. The platform’s flexibility and ability to cater to the unique needs of the esports audience have proven instrumental in driving user acquisition. The collaboration highlights Low6’s commitment to expanding its gaming inventory to include the growing and global phenomenon of esports, further cementing its position as a leading player in the industry.
Rivalry’s Commitment to Responsible Gambling:
Rivalry’s dedication to responsible gambling practices is exemplified by its recent achievement of the RG Check Accreditation from the Responsible Gambling Council. This accreditation is a requirement for all iGaming operators seeking to enter the Ontario market, which Rivalry successfully accessed in April. The company’s focus on responsible gambling ensures a safe and enjoyable gaming experience for its users.
Rivalry’s Casino Segment Expansion:
In a strategic move to diversify its product offering, Rivalry has expanded into the casino segment. Operating under its Isle of Man license, the casino segment launch commenced with the introduction of the thrilling game, Aviator. This exciting new addition complements Rivalry’s existing esports betting experience, traditional sports betting offerings, and the Massively Multiplayer Online Gambling Games (MMOGG) category, which the company introduced last year with the launch of Rushlane.
The collaboration between Rivalry and Low6 has given rise to an engaging and immersive Pick’em game for the League of Legends World Championship and The International 11, capturing the attention of esports enthusiasts worldwide. The contest’s resounding success, with over 5,000 new users joining the platform, showcases the power of gamification in attracting and retaining a dedicated user base. As Rivalry continues to expand its product offerings, including its recent foray into the casino segment, the company remains committed to delivering exceptional gaming experiences while adhering to responsible gambling practices. Through innovative partnerships and a dedication to meeting the evolving needs of its audience, Rivalry positions itself as a prominent player in the competitive world of esports and online betting.