Kings Entertainment, a renowned service provider for lottery, casino, and sportsbooks, has exciting news to share with its audience. The company has joined forces with Native Ads, a leading media marketing company based in New York, to launch an extensive digital marketing campaign. This campaign, valued at approximately $200,000, is set to run for up to a year, with the potential for extensions based on its success.
The Collaboration with Native Ads:
Kings Entertainment’s CEO, Steve Budin, expressed his enthusiasm for the partnership with Native Ads, praising the company as an international leader in digital marketing. The primary objective of this collaboration is to capitalize on the existing momentum and growth of Kings Entertainment’s brands and take it even further through an all-encompassing digital campaign. Native Ads will play a pivotal role in this venture by providing an array of services, including media placements, strategic guidance, content creation, web development, advertising creative development, paid distribution, and SEO. With their combined expertise, the partnership seeks to maximize the exposure and reach of Kings Entertainment’s offerings.
The Comprehensive Digital Marketing Campaign:
Starting in Q4, the digital marketing campaign promises to be both dynamic and innovative. It will leverage various digital channels to engage with Kings Entertainment’s target audience effectively. Native Ads will craft compelling and relevant content that aligns with the brand’s message, ensuring that it resonates with customers. The strategic use of media placements will further amplify the campaign’s impact, reaching potential customers across various platforms.
Web development will play a crucial role in enhancing the user experience on Kings Entertainment’s online platforms, making it seamless for customers to interact with the brand and its services. The campaign will incorporate creative advertising elements that are not only visually appealing but also designed to evoke a strong response from the audience.
Paid distribution and SEO efforts will work in tandem to increase Kings Entertainment’s visibility in search engine results and drive organic traffic to its platforms. By adopting a data-driven approach, the campaign aims to optimize its performance and ensure a high return on investment.
Potential Acquisition of Bet99:
Kings Entertainment’s growth strategy extends beyond the digital marketing campaign. The company received conditional approval from the Canadian Securities Exchange (CSE) to proceed with its proposed acquisition of Sports Venture Holdings (SVH), the owner of the renowned Bet99 online sports betting and gaming brand in Canada. This strategic move could position Kings Entertainment as a major player in the Canadian gambling market, pending approvals from both the CSE and shareholders.
With the partnership between Kings Entertainment and Native Ads, a comprehensive digital marketing campaign is poised to transform the brand’s reach and engagement with customers. By capitalizing on Native Ads’ expertise and leveraging innovative strategies, Kings Entertainment aims to amplify its current success and drive further growth. Simultaneously, the potential acquisition of Bet99 signals the company’s strategic vision and ambition to expand its presence in the Canadian gambling market. The coming months are sure to be pivotal for Kings Entertainment as it embarks on this exciting journey of growth and expansion.