Soaring Eagle Casino & Resort, nestled in Mount Pleasant, Michigan, and owned by the Saginaw Chippewa Indian Tribe, is making strides in the gaming industry. The casino has commenced the installation of the cutting-edge Quick Custom Intelligence (QCI) platform on its gaming floor. This strategic partnership with QCI aims to elevate their player development efforts, identify revenue opportunities, and optimize marketing campaigns. In addition, the casino recently received authorization from the Michigan Gaming Control Board to launch online casino and sports betting, setting the stage for continued growth in the state’s gaming sector.
The QCI Platform:
Soaring Eagle Casino & Resort’s decision to integrate the QCI Platform is a testament to its commitment to innovation. The platform’s AI-driven technology and business analytics tools stood out during an extensive vetting process. The Unified Gaming Platform allows the casino to streamline operations and efficiently manage marketing offers with the help of Robotic Process Automation. By leveraging QCI’s leading-edge technology, the casino aims to stay at the forefront of the gaming industry, delivering unparalleled gaming experiences to its patrons.
Michigan’s Thriving Gaming Market:
The state of Michigan has witnessed tremendous growth in its gaming market, both in online gaming and sports betting. In September, the combined gross receipts from commercial and tribal operators reached an impressive $176.5 million, a 14% increase from the previous month and a remarkable 40% surge compared to the same period last year. The surge in gross receipts was predominantly driven by a significant 99.3% rise in gross sports betting receipts, reaching $47.8 million.
Strategic Business Partnerships:
Soaring Eagle Casino & Resort has been proactive in forming strategic partnerships to further enhance its brand presence. The casino recently signed a deal with the Detroit Lions, a renowned American football team. The collaboration includes presenting partnerships on popular television specials and episodes for the 2022 season, reinforcing the casino’s commitment to engaging with its audience and creating memorable experiences for sports enthusiasts.
Looking Ahead:
As one of the leading operators in the Michigan gaming market, Soaring Eagle Casino & Resort’s decision to adopt QCI’s Unified Gaming Platform demonstrates their dedication to providing exceptional services to their clientele. With over 85 casino resorts in North America and over 4,000 sites worldwide already utilizing QCI’s technology, the platform has proven its efficacy in meeting the diverse needs of gaming operators. As Michigan’s gaming sector continues to thrive, the casino is well-positioned to capitalize on the burgeoning opportunities.
The integration of the QCI Platform at Soaring Eagle Casino & Resort marks a pivotal moment for the gaming industry in Michigan. By embracing cutting-edge AI-driven technology, the casino is poised to elevate its operations, enhance player experiences, and identify new revenue streams. Additionally, with the successful launch of online casino and sports betting, and strategic partnerships with prominent sports franchises, the casino is on track for continued success. As the Michigan gaming market flourishes, Soaring Eagle Casino & Resort remains at the forefront, setting new standards in the world of gaming and entertainment.