Rivalry Corp, a renowned sports betting and media company, has recently unveiled its groundbreaking interactive casino platform, Casino.exe. This proprietary platform, set to launch in Ontario shortly, offers customers a unique gaming experience, initially featuring four new games: Penalty Shootout, Bomb Squad, Wheel of Time, and Courier Sweeper. Alongside these, customers can access a selection of third-party and Rivalry-developed games, including Aviator and Rushlane. Casino.exe aims to revolutionize the betting experience for a younger audience by providing interactive entertainment in a virtual environment reminiscent of a vintage PC interface.
The Concept and Vision behind Casino.exe
Rivalry CEO & co-founder, Steven Salz, emphasizes the company’s commitment to innovation and creative prowess, allowing them to redefine the traditional casino experience. By offering Casino.exe, Rivalry aims to diversify its offerings while maintaining its brand identity and attracting a younger demographic that craves interactive entertainment. The platform’s unique visual expression resonates with their audience, which boasts an average age of 25, making it an appealing and exciting prospect.
A Growing Market: Rivalry in Ontario
Having recently received approval to operate in Ontario, Rivalry’s expansion into the Canadian province marks a significant milestone for the company. The launch of Casino.exe is poised to capture the attention of Ontario’s gaming enthusiasts, further cementing Rivalry’s position as one of the first fully registered operators of igaming and sports betting in the region. By complying with Responsible Gambling Council’s requirements and receiving the RG Check Accreditation, Rivalry ensures a safe and responsible gaming environment for its users.
Partnerships for Growth: Low6 Collaboration
Rivalry’s collaboration with sports gamification firm Low6 has resulted in the successful design and launch of a free-to-play Pick’em game for two major esports events: the 2022 League of Legends World Championship and The International 11. This strategic partnership has garnered significant interest, with over 5,000 new users joining Rivalry’s platform to participate in the exciting Pick’em contests. Players have the opportunity to predict match winners and stand a chance to win substantial prizes, contributing to Rivalry’s growth and expansion into other regulated markets with more free esports Pick’em contests planned for the future.
With the launch of Casino.exe, Rivalry Corp has demonstrated its commitment to driving innovation within the online gaming and betting industry. By providing an interactive and visually engaging casino experience, Rivalry targets a younger audience seeking unique entertainment options. Its partnerships with industry leaders like Low6 further solidify its position in the market and open up opportunities for expansion into new territories. As Rivalry continues to scale thoughtfully into the casino segment, it not only reduces the impact of seasonality in esports but also enhances customer value and offers stable margin profiles, making it a formidable player in the ever-evolving world of online gaming.