BetMGM, a leading sports betting and iGaming company, has taken a significant step towards promoting responsible gambling by providing a $180,000 grant to the International Center for Responsible Gaming (ICRG). This partnership aims to delve into the intricate relationship between advertising and problem gambling. The ICRG’s President, Arthur Paikowsky, expressed enthusiasm about this collaboration, emphasizing the potential to uncover risks and guide industry best-practices. Richard Taylor, Senior Manager of Responsible Gaming at BetMGM, highlighted the company’s commitment to fostering a sustainable gaming environment through research and education.
Enhancing Responsible Gambling through Research:
The collaboration between BetMGM and the ICRG signifies the growing recognition of the need to comprehend the impacts of advertising on problem gambling. By funding evidence-based research, BetMGM and the ICRG aim to shed light on potential risks and promote responsible practices within the gaming industry. This partnership is set to provide valuable insights not only for BetMGM but also for the industry at large, benefitting stakeholders ranging from operators and regulators to legislators and the media.
A Historic Contribution:
BetMGM’s $180,000 grant to the ICRG holds historical significance. It underlines the company’s commitment to responsible gaming, education, and industry sustainability. Arthur Paikowsky lauds the contribution as a pivotal moment in advancing the field of problem gambling research, emphasizing its potential to guide the industry towards more informed decision-making.
The Role of BetMGM:
Richard Taylor, Senior Manager of Responsible Gaming at BetMGM, asserts that investing in research on responsible gambling is a cornerstone of the company’s dedication to providing exceptional experiences and sustainable programs. This initiative aligns with BetMGM’s expansion to new markets and reinforces the importance of educating both customers and industry stakeholders about responsible gambling practices.
ICRG’s Legacy of Research:
Founded in 1996, the ICRG has emerged as a leading authority in problem gambling research. With a track record of publishing numerous articles in peer-reviewed scientific journals, the ICRG brings a wealth of experience to this collaboration. By issuing a call for research proposals on its website, the ICRG aims to drive innovation and understanding in the field.
Empowering Customers through GameSense:
BetMGM’s commitment to responsible gambling is further exemplified by its GameSense program. Developed and licensed by the British Columbia Lottery Corporation, GameSense is an industry-leading initiative that equips customers with tools to engage in responsible play. Its integration within BetMGM’s mobile and desktop platforms extends the reach of responsible gambling practices, ensuring customers experience both entertainment and safety.
BetMGM’s partnership with the ICRG is a milestone in promoting responsible gambling practices within the gaming industry. By funding research on the impact of advertising on problem gambling, BetMGM demonstrates its commitment to education, sustainability, and providing customers with a safe gaming environment. This collaborative effort has the potential to reshape industry practices, safeguard consumers, and set new standards for responsible gambling.