Greco, a pioneering European tech company specializing in advanced risk management solutions for online casinos and iGaming operators, has marked a significant milestone by entering the United States market. This development follows Greco’s registration as a vendor in the state of New Jersey, enabling the company to introduce its innovative gameplay risk engine to local operators. This move is poised to reshape how the US iGaming industry addresses the pervasive issue of bonus abuse, a trend that has been siphoning millions of dollars annually. Collaborating with Atlantic City-based Resorts Digital Gaming, Greco’s entrance promises to fortify the industry against unfair advantage and unintended losses, thereby fostering a more equitable gaming environment.
Empowering Operators Against Bonus Abuse
Greco’s arrival in the United States introduces a powerful ally to online casino operators in New Jersey. The company’s cutting-edge gameplay risk engine provides operators with an effective tool to identify and counteract bonus abuse tactics. A prevalent problem in the iGaming world, bonus abuse entails players exploiting bonuses to gain an unfair edge over others and the house. According to Greco’s co-founders, Ozric Vondervelden and Philip O’Driscoll, typical bonus abusers in New Jersey can extract approximately $17,875 in value per identity when targeting welcome offers.
Resorts Digital Gaming Partnership
A pivotal collaboration in Greco’s foray into the US market is its partnership with Resorts Digital Gaming. As the digital arm of Resorts Casino and Hotel, Resorts Digital Gaming is leading the charge in adopting Greco’s risk engine. Ed Andrewes, the CEO of Resorts Digital Gaming, lauds this development as a game-changer for the industry. The innovative risk engine is poised to equip operators with the necessary tools to combat the pressing issue of bonus abuse, a challenge that has been undermining the integrity of the iGaming landscape.
Significance for the State Economy
The impact of Greco’s entry into the US market transcends the confines of the gaming industry, reaching into the broader economic landscape of New Jersey. The state’s gaming industry boasts a substantial worth of $3.12 billion, rendering it a crucial contributor to the local economy. By addressing the issue of bonus abuse, Greco’s risk management solutions have the potential to safeguard substantial revenue streams that might otherwise be compromised due to unfair practices. This economic safeguarding ensures that the industry continues to thrive, benefitting not only operators but also the state as a whole.
Greco’s European Expertise
Greco’s success story doesn’t originate solely in the United States. The company’s risk engine has already found favor in the European market, where its sophisticated solutions are employed by a multitude of companies. This European experience translates into a wealth of knowledge and insights that can be readily applied to the US iGaming landscape. By leveraging their considerable experience, Greco stands poised to elevate the standards of risk management and fairness within the American gaming industry.
Expansion and Future Prospects
With the successful partnership with Resorts Digital Gaming as a springboard, Greco’s ambitions extend far beyond New Jersey. The company is actively engaged in discussions with other prominent operators and envisions broadening its operations throughout the state. Moreover, Greco has set its sights on similar licenses in other regions of the United States, signaling its commitment to revolutionize risk management and enhance fairness across the entire country’s gaming ecosystem.
Greco’s entry into the US iGaming market marks a pivotal moment for both the industry and the state of New Jersey. The innovative risk management solutions provided by Greco’s gameplay risk engine have the potential to reshape the landscape of online casinos and iGaming operations. By addressing the pervasive issue of bonus abuse, the partnership between Greco and Resorts Digital Gaming is poised to ensure a more equitable, transparent, and economically viable future for the gaming industry. As Greco’s influence expands beyond New Jersey, its commitment to enhancing fairness and risk management across the United States promises a brighter and more sustainable future for the entire gaming ecosystem.