The Ontario Lottery and Gaming Corporation (OLG) has taken a significant stride forward by unveiling new features for its Direct Pay service, catering to its customers’ convenience. With the introduction of these enhancements, OLG continues to revolutionize the gaming industry in Canada, focusing on customer-centricity and seamless digital experiences.
Streamlined Purchasing Process:
OLG has unveiled an array of exciting enhancements to its Direct Pay service, aimed at simplifying the process of purchasing lottery tickets online. This service is available to players who hold an OLG.ca account. Notable changes include the ability to purchase both single tickets and lottery subscriptions for various games like LOTTO MAX, LOTTO 6/49, Daily Grand, Ontario 49, Daily Keno, Pick-2, Pick-3, Pick-4, and Encore. The convenience of making transactions on OLG’s website or through their app brings the gaming experience to players’ fingertips.
Enhanced Payment Options:
A significant improvement lies in the payment options available to Direct Pay customers. Players can now directly purchase tickets using Visa and Mastercard without the need to deposit funds into an e-wallet or incur cash advance fees. This advancement not only expedites the process but also ensures that players can utilize the balance in their e-wallet if they choose to do so. The elimination of extra steps in the payment process enhances the overall experience for players.
Customer-Centric Approach:
Amanda Marshall, OLG’s Vice President of Digital Product Integration, emphasized the customer-centric nature of these enhancements. By being the pioneer in Canada to offer Direct Pay for online lottery purchases, OLG demonstrates its commitment to placing customers at the core of its operations. This move aligns with the organization’s broader strategy of delivering an integrated digital gaming experience that surpasses expectations, especially for players in Ontario.
Empowering Responsible Gambling:
OLG’s dedication to responsible gambling takes a new form with the introduction of My PlayBreak. This revamped self-exclusion program, a part of the PlaySmart initiative, empowers customers with increased flexibility and options. Players now have the ability to take breaks from gaming at Ontario casinos, Charitable Gaming Centres, or online on OLG.ca. The enhanced My PlayBreak program offers several innovative features that promote responsible gaming.
Tailored Self-Exclusion:
One of the pivotal features of My PlayBreak is the provision of defined, renewable term lengths. This allows players to choose self-exclusion periods that suit their individual needs, spanning from three to five years. This flexibility ensures that players have a range of options to tailor their self-exclusion experience according to their circumstances.
Timely Support Services:
To further bolster its commitment to responsible gambling, OLG has integrated optional check-in calls within the My PlayBreak program. These calls are conducted by professionals from the Responsible Gambling Council (RGC). This addition facilitates timely and effective referrals to treatment and support services. By implementing this feature, OLG is ensuring that players who opt for self-exclusion can access assistance when they need it most.
A Grand Entertainment Venture:
Apart from its innovations in the realm of responsible gambling and online gaming, OLG is also making waves in the entertainment sector. Collaborating with Niagara Casinos service provider MGE Niagara Entertainment Inc. (Mohegan), OLG has revealed the name of an upcoming entertainment center at Fallsview Casino Resort. This impressive venue, with a capacity of 5,000 seats, is set to be known as the OLG Stage at Fallsview Casino.
Proximity to Excellence:
The OLG Stage at Fallsview Casino is designed to redefine live entertainment experiences. One standout feature is that every seat in the 5,000-seat venue will be positioned within a mere 150 feet of the stage. This thoughtful arrangement ensures that every audience member enjoys an unparalleled view and an immersive experience during live performances.
The Ontario Lottery and Gaming Corporation’s introduction of enhanced options for Direct Pay customers marks a significant leap forward in the world of online gaming and responsible gambling. By streamlining the purchasing process, offering enhanced payment options, and revamping their responsible gambling program, OLG demonstrates its dedication to delivering customer-centric, innovative, and socially responsible experiences. Furthermore, their foray into the entertainment sector with the OLG Stage at Fallsview Casino showcases their commitment to providing top-tier entertainment to their patrons. As OLG continues to set benchmarks in the industry, players can anticipate an even more dynamic and engaging gaming landscape in the future.