Genius Sports Limited and Superbet Group have forged a strategic partnership aimed at revolutionizing player engagement through tailored marketing strategies and a suite of custom-made predictor games. This collaboration is a significant step in Superbet Group’s technology-driven growth strategy, focusing on enhancing the customer experience while harnessing the prowess of technology partners like Genius Sports.
Enhancing Player Engagement Through Bespoke Games:
Genius Sports and Superbet Group’s partnership seeks to introduce a set of personalized predictor games that will captivate and engage Superbet customers. By leveraging Genius Sports’ data-driven fantasy, trivia, and pick-em games, the collaboration intends to mirror the success seen with global partners like NFL, MLB, and Betway.
Targeted Marketing for a Holistic Player Lifecycle:
Genius Sports will leverage its programmatic and dynamic creative services to steer players toward the newly designed predictor games and other promotional offerings. This approach aims to provide value across the entire player lifecycle, from attracting new users to retaining loyal ones.
Technology: The Catalyst for Exponential Growth:
Superbet Group’s overarching strategy centers around technology as the driving force behind its exponential growth. The collaboration with Genius Sports aligns with this vision, as Superbet Group envisions creating proprietary technology scalable to global standards while capitalizing on partnerships with renowned technology providers.
The Vision of Superbet Group:
Adam Shaw, Chief Revenue Officer at Superbet Group, articulates the significance of this collaboration in realizing the company’s global vision of delivering exciting, technology-powered sports and gaming entertainment to its customers. This vision entails not only the development of proprietary core technology but also strategic partnerships with industry leaders like Genius Sports.
Building Engaging Experiences:
Josh Linforth, MD, Media & Engagement at Genius Sports, highlights the potential of this partnership to redefine collaboration with sportsbooks, crafting games and experiences that genuinely resonate with players. The focus is on creating bespoke predictor games and marketing campaigns that foster year-round engagement, offering Superbet insights into their audience’s preferences.
A Multi-Faceted Partnership:
This collaboration supplements the existing official data, trading, and live-streaming partnership between Genius Sports and Superbet Group. The expanded agreement furnishes Superbet with official data-powered LiveData and LiveTrading solutions for numerous events annually, including marquee events like the English Premier League.
The collaboration between Genius Sports and Superbet Group signifies a dynamic shift in the realm of player engagement within the betting and gaming industry. By melding cutting-edge technology, bespoke gaming experiences, and targeted marketing, the partnership aims to create a new paradigm of customer interaction and entertainment. This endeavor is underpinned by Superbet Group’s commitment to technology-driven growth and Genius Sports’ track record as an international leader in crafting engaging sports experiences. Together, they are poised to redefine how sportsbooks engage with their customers and usher in a new era of immersive entertainment.