Gaming solutions company, OPTX, has recently secured a noteworthy three-year agreement to provide its innovative platform to Rush Street Gaming’s five brick-and-mortar casinos. The partnership is set to bring advanced operational functionality to Rush Street’s casino hosts and managers, streamlining player development efforts and enhancing overall guest experience.
Enhancing Operational Efficiency:
Rush Street Gaming’s CEO, Tim Drehkoff, emphasized the need for an advanced player development solution that balances operational complexity with user-friendliness. OPTX’s platform perfectly aligns with their requirements, presenting a comprehensive and efficient resource for their host teams to cater to their guests.
OPTX’s Role in Casino Evolution:
Co-CEO of OPTX, Brooke Fiumara, highlighted the significance of this partnership in achieving their mission of leveraging data’s potential. The adoption of OPTX’s platform by Rush Street Gaming reinforces OPTX’s position as a leader in the market, showcasing how their product’s dynamic features drive productivity and profitability for casino operators of various scales.
Viejas Casino & Resort’s Success Story:
In a recent example of OPTX’s impact, Southern California’s Viejas Casino & Resort successfully integrated OPTX’s comprehensive suite of solutions, including Slots, Slots AI, Slot Dispatch, Player Development, Player Development AI, and Connect. This demonstrates OPTX’s versatility in addressing the diverse needs of a casino operation.
Expansion with Rush Street Interactive:
Bragg Gaming Group, in collaboration with Rush Street Interactive (RSI), has embarked on an expansion journey into Ontario’s regulated iGaming market. This groundbreaking move marks the first dual deployment of Bragg’s Remote Games Server (RGS) in North America through a single integration, involving both Oryx Gaming and Spin Games divisions.
Bragg’s Content Launch in Ontario:
Five exclusive online titles, including the captivating Egyptian Magic game developed by Bragg’s proprietary Atomic Slot Lab studio, are now accessible to players through RSI’s BetRivers.ca brand. This initial launch is just the beginning, as an additional 22 titles from both Bragg’s proprietary and partner studios are slated for release in the near future.
The recent developments within the gaming industry highlight the ongoing efforts to revolutionize player experiences and operational efficiency. OPTX’s strategic partnership with Rush Street Gaming underscores the pivotal role of innovative platforms in enhancing casino operations. Similarly, Bragg Gaming Group’s expansion in Ontario showcases the potential of collaborative ventures to bring captivating iGaming content to new markets. As the landscape continues to evolve, such initiatives pave the way for an exciting and dynamic future in the gaming and entertainment realm.