Greentube, the digital gaming and entertainment arm of NOVOMATIC, has marked a significant milestone with its entry into the regulated Ontario market. Through a strategic partnership with Entain Gaming Group, Greentube has introduced its top-performing games to players in Ontario, reinforcing its foothold in Canada. The collaboration follows Greentube’s acquisition of a supplier license from the Alcohol and Gaming Commission of Ontario (AGCO) earlier this year.
The Ontario Expansion:
The newly established collaboration leverages Greentube’s existing partnership with Entain, enabling players on renowned operator brands such as BetMGM, PartyCasino, and Bwin to access a range of popular Greentube titles. Notable games include selections from the Diamond Link series, Mighty Emperor, Mighty Elephant, and Mighty Sevens, with additional titles poised to be introduced in the upcoming months.
Strategic Importance of Canada:
Canada has emerged as a pivotal region for Greentube’s growth strategy. This recent expansion complements the company’s established operations in various Canadian provinces, including British Columbia, Quebec, Manitoba, and Saskatchewan. The move underscores Greentube’s commitment to strengthening its presence and offerings within the Canadian gaming landscape.
Continued North American Advancements:
Greentube’s expansion efforts extend beyond Canada’s borders. The company has been actively pursuing opportunities in North America, with a successful presence in the United States. In partnership with BetMGM, Greentube has established itself in New Jersey and Michigan, enhancing its footprint in the rapidly evolving US market.
David Bolas, Commercial Director at Greentube, expressed the significance of the Ontario launch, highlighting its role as a vital milestone in the company’s North American expansion strategy. The collaboration with Entain Gaming Group underscores Greentube’s commitment to providing premium gaming experiences to players and further solidifies its position as a prominent player in the industry.
Greentube’s entry into the regulated Ontario market signifies a noteworthy achievement in the company’s growth trajectory. By teaming up with Entain Gaming Group and introducing its acclaimed gaming portfolio to players in Ontario, Greentube continues to make strides in the Canadian and North American gaming sectors. As the partnership evolves and additional titles are introduced, Greentube is poised to further enrich the gaming landscape with its innovative and engaging offerings.