FansUnite, a prominent player in the gaming industry, has achieved a significant milestone by obtaining a gaming supplier license from the Ohio Casino Control Commission. This strategic move aligns with the company’s broader expansion strategy in North America. The license will pave the way for FansUnite to establish a strong foothold in the emerging Ohio sports betting market, particularly through its micro-betting sports brand, Betr.
Gaming Supplier License in Ohio:
FansUnite’s recent acquisition of a gaming supplier license from the Ohio Casino Control Commission has marked a pivotal moment for the company. The license empowers FansUnite to enter Ohio’s sports betting market with its innovative micro-betting sports brand, Betr. With the anticipated launch of sports betting in Ohio on January 1, 2023, FansUnite is poised to capitalize on the state’s thriving sports culture and generate substantial gaming revenues for its business-to-business (B2B) clients and the Betting Hero live activation team.
Strategic Expansion and US Licensing:
The gaming industry veteran has been making strategic strides in expanding its footprint across North America. FansUnite had previously secured a gaming supplier (manufacturer) license from the Alcohol and Gaming Commission of Ontario (AGCO), a testament to the company’s commitment to regulatory compliance and market penetration. Additionally, FansUnite has obtained affiliate licenses in over 10 US states, further solidifying its presence and reputation in the US gaming market.
Advantages and Early-Mover Advantage:
Scott Burton, FansUnite’s Chief Executive, emphasized the significance of the Ohio license in the company’s larger growth plan. He anticipates that Ohio’s status as a sports hub will translate into robust gaming revenues for FansUnite’s B2B clients and the Betting Hero team. The obtained license grants FansUnite a valuable early-mover advantage in a nascent market, positioning the company to capture a substantial share of the Ohio sports betting landscape.
Future Prospects and Client Contracts:
As FansUnite continues to forge partnerships and secure client contracts for its B2B solutions and affiliate operations, the company is poised to unlock access to additional betting jurisdictions where its clients operate. This forward-looking approach underscores FansUnite’s commitment to strategic expansion and capitalizing on evolving market dynamics. The company is actively pursuing state license applications to further extend its reach and influence.
Ohio’s Evolving Sports Betting Landscape:
The recent awarding of licenses to FansUnite and other industry players, such as Underdog Sports, reflects Ohio’s progressive stance on sports betting. The state’s governor, Mike DeWine, signed legislation in December, paving the way for sports betting to become a reality. Leading sportsbook operators, including Tipico, Bet365, and Caesars Entertainment, have already opened their doors for registration, marking a tangible step towards the realization of a thriving sports betting ecosystem in Ohio.
FansUnite’s attainment of a gaming supplier license in Ohio signals a significant stride in the company’s expansion efforts within North America. The strategic positioning in Ohio’s sports betting market, coupled with its existing licenses and affiliations, positions FansUnite for substantial growth and success. As the sports betting landscape in Ohio continues to evolve, FansUnite stands ready to harness new opportunities, leverage its early-mover advantage, and contribute to the vibrant gaming ecosystem in the state.