FanDuel Group has unveiled an exciting marketing campaign titled “Kick of Destiny,” featuring the renowned NFL player, Rob Gronkowski. As part of this innovative campaign, Gronkowski, a four-time Super Bowl Champion and five-time NFL Pro-Bowler, will take on the challenge of kicking a field goal during a live Super Bowl LVII television commercial. The campaign not only promises an exhilarating spectacle for football enthusiasts but also offers FanDuel customers a chance to win a share of $10 million in free bets by placing Super Bowl wagers.
Gronkowski’s Journey and Fan Interaction:
The “Kick of Destiny” campaign will chronicle Gronkowski’s journey throughout the NFL playoffs as he prepares for the much-anticipated field goal attempt. FanDuel aims to engage fans by inviting them to be a part of the excitement. Any FanDuel customer who places a Super Bowl bet of five dollars or more becomes eligible to win a portion of the $10 million free bets prize pool if Gronkowski successfully makes the field goal.
Engaging Activities Leading to the Big Game:
In addition to the captivating field goal attempt, FanDuel has planned a series of engaging activities in the lead-up to the Super Bowl. Fans will have the unique opportunity to take photos with a special “The Foot of Destiny” exhibit, a replica of Gronkowski’s foot that holds his signature. Following the Super Bowl, this autographed replica will be auctioned off, adding an extra layer of excitement to the campaign.
Gronkowski’s Role and Collaborative Efforts:
Rob Gronkowski, a celebrated figure in the NFL, joined forces with FanDuel in December as an exclusive brand partner. His involvement extends beyond the campaign itself. He will make appearances on FanDuel TV alongside Kay Adams, the host of Up & Adams, providing sportsbook insights, picks, and suggested bets. Furthermore, he will participate in various activities, including appearances at newly inaugurated retail sportsbook locations and FanDuel events.
FanDuel’s Perspective and Anticipation:
Andrew Sneyd, the Executive Vice President of Marketing at FanDuel, emphasized the significance of moments in sports and how they bring fans together. The “Kick of Destiny” campaign aims to create a collective moment of excitement and celebration for fans across the nation, amplifying the fan experience during the Super Bowl. The audacious nature of attempting a live field goal on national television adds an element of unpredictability that resonates with sports enthusiasts.
Gronkowski’s Enthusiasm and Dedication:
Rob Gronkowski, an NFL legend known for his exceptional skills on the field, expressed his enthusiasm for the campaign. He humorously noted his history of catching the ball and now relishes the opportunity to demonstrate his kicking prowess live during the Super Bowl. Gronkowski’s determination to deliver an unforgettable moment aligns perfectly with the campaign’s objectives.
FanDuel’s Expanding Content Offering:
In a parallel development, FanDuel has expanded its content offerings by partnering with One Championship, a prominent martial arts organization. The collaboration aims to introduce FanDuel TV audiences to emerging sports, with the recent broadcast of One 164: Pacio vs Brooks marking a significant step in this direction. The Chief Content Officer of FanDuel, Mike Raffensperger, expressed excitement about the partnership and the prospect of diversifying the content available to viewers.
FanDuel’s “Kick of Destiny” campaign, featuring NFL star Rob Gronkowski, promises an enthralling journey leading up to a live Super Bowl LVII field goal attempt. With the opportunity to win a share of $10 million in free bets and a range of engaging activities, fans are in for an unforgettable experience. The campaign’s fusion of sports, entertainment, and unpredictability captures the essence of what makes sports moments truly memorable.