In an exciting move, sports gamification powerhouse Low6 has announced the appointment of Brittany Almeida as their new Sales and Strategy Director. This strategic addition to their leadership team follows Almeida’s successful tenure at The Sports Network Canada (TSN), where she demonstrated her prowess in forging partnerships and driving innovation in the sports betting industry.
Brittany Almeida’s Impressive Journey:
Formerly associated with TSN, Brittany Almeida brings a wealth of experience to Low6. Notably, she spearheaded the groundbreaking sportsbook partnership between TSN and FanDuel, a pioneering initiative that reshaped the landscape of sports gaming. Her leadership also saw her orchestrating the development of sports betting strategies and partnerships for TSN, a frontrunner in sports broadcasting in Canada.
Almeida’s exceptional negotiation skills were evident as she effectively managed deals with key players, including league partners, prominent brands, sportsbooks, and agencies. Her most remarkable accomplishment was the seamless integration of The Edge, a TSN sub-brand exclusively devoted to daily sports betting and fantasy content, showcasing her knack for innovation and adaptation.
Low6’s Perspective:
Josh Turk, Chief Strategy Officer of Low6, expressed enthusiasm for Almeida’s appointment. He highlighted her leadership qualities, her history of driving growth, her entrepreneurial mindset, and her extensive industry connections. Turk emphasized that Almeida’s involvement is poised to solidify Low6’s global position in the world of iGaming and gaming media. Her role takes on added significance as Low6 enters a pivotal phase of expansion, where innovation and customer care stand as cornerstones of their approach.
Almeida’s Vision and Aspirations:
Brittany Almeida shared her excitement about joining Low6, an award-winning frontrunner in sports gamification. She’s excited to collaborate with industry luminaries like Jamie Mitchell and Josh Turk, as well as the entire Low6 team, on their mission to redefine gaming experiences for partners across iGaming and media sectors.
Almeida sees the forthcoming year as transformative for Low6, paving the way for it to become the preferred destination for betting operators, sports leagues, media organizations, and major brands aiming to captivate and monetize their digital fanbases. Her commitment is evident as she pledges to push the envelope in sports gamification for brands with a competitive edge.
Low6’s Remarkable Achievements:
In 2022, Low6 marked several significant milestones. One of these was the strategic collaboration with Rivalry, a sports betting and media company, to craft and launch a novel free-to-play Pick’em game for prestigious esports events like the 2022 League of Legends World Championship and The International 11. The game attracted participants who predicted match outcomes for a chance to win substantial prizes, amounting to over $25,000. This success has paved the way for more such free esports Pick’em contests targeting different regulated markets in the future.
Another successful partnership saw Low6 team up with Bet99 to introduce fresh, free-to-play offerings, including NFL and NHL pick’em games. Designed to boost new customer acquisition, these innovative content offerings provide a dynamic alternative to conventional sports betting.
Brittany Almeida’s transition to Low6 signifies a dynamic shift in the sports gamification landscape. With her remarkable track record and visionary outlook, Almeida is set to lead Low6 into an era of unprecedented growth and innovation. As the company continues to redefine the gamification experience, fueled by partnerships, creativity, and an unrelenting dedication to its customers, the stage is undoubtedly set for Low6 to further solidify its position as a trailblazer in the realm of sports and online casino gaming.