In a significant move towards enhancing the NFL viewing experience for Canadian fans, TSN, Canada’s prominent sports broadcaster, has joined forces with Genius Sports. The collaboration is set to revolutionize broadcasts of NFL games through TSN’s newly launched streaming platform, TSN+. As the official data partner of the NFL, Genius Sports will infuse real-time data-driven broadcast overlays into the NFL Playoffs and Super Bowl LVII coverage on TSN+.
Augmented NFL Feeds Unveiling New Horizons
The partnership aims to introduce innovative augmented NFL feeds to the TSN+ streaming product, offering viewers an entirely new way to engage with NFL games. These augmented broadcasts will seamlessly integrate play-by-play data-driven insights, graphic overlays, visualizations, and more, redefining how fans interact with the game.
By incorporating NFL Next Gen Stats (NGS) data directly into the live broadcast, key player statistics such as completed passes, rushing yards, passing yards, and receiving yards will be seamlessly overlaid onto the live action. Additionally, route trails, radar maps, and other on-field enhancements will provide viewers with an immersive and informative experience.
TSN+ Elevates Sports Streaming Landscape
TSN+ emerges as a cutting-edge direct-to-consumer streaming product accessible through TSN.ca and the TSN app. This platform empowers Canadian sports enthusiasts with the opportunity to enjoy an extended array of top-tier games, races, matches, and events like never before. TSN+ offers a limited-time free preview, allowing viewers to delve into its enhanced content offerings.
Bell Media’s Commitment to Innovation
Bell Media, the driving force behind TSN, has consistently demonstrated its commitment to innovation in sports broadcasting. Augmented feeds available on TSN+ are an exciting addition to the comprehensive live game coverage across various platforms, including TSN, CTV, CTV2, and RDS. Bell Media holds the exclusive television broadcast partnership with the NFL in Canada.
Statements from Key Figures
Shawn Redmond, Vice President of Bell Media Sports, expressed his enthusiasm about TSN+’s capacity to provide fans with enriched sports experiences: “TSN+ allows fans to go deeper into TSN’s world-leading live sports portfolio with augmented feeds, multi-casts, and additional featured content from our marquee properties, including the NFL.”
Mark Locke, CEO of Genius Sports, emphasized the significance of this collaboration in enhancing NFL broadcasts: “In partnership with TSN, we’re thrilled to be powering the most advanced NFL broadcasts available through a unique marriage between our state-of-the-art technology with an innovative new platform to deliver a football first for Canadian NFL fans.”
Pioneering the Future of NFL Viewing
The collaboration between TSN and Genius Sports signifies a step forward in reshaping how fans consume NFL content. Through real-time data-driven enhancements, TSN+ is set to elevate the way audiences experience and engage with the sport, offering an immersive and dynamic viewing journey. As the NFL Playoffs and Super Bowl LVII draw closer, Canadian NFL enthusiasts can look forward to an unparalleled level of interaction and insights on the TSN+ platform.