Fanatics Betting and Gaming, the digital sports platform’s online and retail sports betting division, has unveiled an innovative retail sportsbook within the NFL’s FedExField Stadium in Maryland, in collaboration with the Washington Commanders. This move is set to revolutionize the sports betting experience for fans.
The New Sportsbook:
Spanning an expansive 5,000 square feet, the newly launched sportsbook boasts eight dedicated betting windows and 21 self-service betting kiosks. Anchored by two impressive LED video walls and 38 TV monitors, the establishment also offers a full-service restaurant, creating a comprehensive entertainment hub for sports enthusiasts.
Partnership and Location:
Positioned adjacent to the Washington Commanders Team Store, managed by Fanatics, the sportsbook strategically integrates the retail and fan experience. This joint effort underlines Fanatics’ commitment to enhancing fan engagement and redefining the stadium experience.
A Vision Realized:
Reflecting on the journey that began two years ago, Jason Wright, President of the Washington Commanders Team, expressed their commitment to revitalizing the FedExField guest experience and fostering community engagement. The sportsbook stands as a testament to their vision, offering a seven-day-a-week destination for local sports fans.
Innovating the Betting Experience:
Ari Borod, Chief Business Officer of Fanatics Betting and Gaming, highlighted their excitement about bringing the Fanatics Sportsbook to Maryland. The venture extends beyond the physical space, as Fanatics plans to introduce cutting-edge mobile technology aimed at elevating the betting experience for sports enthusiasts across North America.
Statewide Impact:
The Maryland mobile sports betting market, which commenced operations in November, showcased impressive figures during its first full month. The Maryland Lottery and Gaming Control Agency (MLGCA) reported a total handle of $497.1 million, comprising $478.3 million from online bets and $18.8 million from retail sportsbooks. Notably, online operators contributed $44,791 in sports betting tax revenue to the state, having offered $70.9 million in promotional play to customers.
Fanatics’ partnership with the Washington Commanders to introduce an innovative sportsbook marks a significant step towards redefining the sports betting landscape. With a state-of-the-art facility that combines technology, entertainment, and fan engagement, this collaboration sets the stage for an immersive and dynamic experience for sports enthusiasts. The future holds the promise of further advancements, as Fanatics prepares to unveil mobile technology to enhance the betting journey for fans across the continent.