DraftKings, a prominent name in the sports betting industry, has teamed up with Gamres, a responsible gaming (RG) consulting and research practice based in Ontario, to fortify its commitment to responsible gaming practices. This collaboration will introduce the Positive Play Scale tool to DraftKings’ platform, aiming to optimize safer play for its users.
Elevating Responsible Gaming:
DraftKings and Gamres are joining forces to enhance responsible gaming measures. The Positive Play Scale tool, developed by Gamres, will assess players’ responsible gaming knowledge and behaviors through a comprehensive survey. This survey focuses on four key beliefs: personal responsibility, gaming literacy, honesty and control, and pre-commitment. By leveraging this scientific tool, DraftKings aims to refine its responsible gaming strategy and provide players with a safer and more enjoyable experience.
DraftKings’ Perspective:
Chrissy Thurmond, Senior Director of Responsible Gaming at DraftKings, expressed the company’s enthusiasm for the collaboration with Gamres. She highlighted the significance of the Positive Play Scale tool in strengthening DraftKings’ responsible gaming program. Thurmond emphasized that the scientific insights garnered from this collaboration would enhance the company’s understanding of player behavior and engagement.
Gamres’ Vision:
Richard Wood, the developer behind Gamres, conveyed the consulting and research practice’s excitement about promoting positive play among DraftKings’ customers. Wood stressed that while most players engage in gaming for entertainment, some may hold misperceptions that can affect their experience. The Positive Play Scale aims to address these areas, optimizing DraftKings’ responsible gaming strategy to encourage healthy and positive playing experiences for all users.
DraftKings’ Ongoing Initiatives:
DraftKings’ commitment to responsible gaming is not new. In December, the company, in collaboration with the PGA Tour, initiated a groundbreaking ceremony for a sportsbook at TPC Scottsdale in Phoenix, Arizona. This forthcoming DraftKings Sportsbook will provide fans with a unique “19th hole experience,” combining sports viewing with food and beverage options.
Future Outlook:
The partnership between DraftKings and Gamres underscores the importance of responsible gaming within the industry. As DraftKings leverages the insights from the Positive Play Scale tool to refine its strategies, players can anticipate a gaming environment that prioritizes their well-being. This collaboration aligns with DraftKings’ mission to continually enhance the player experience while promoting a culture of responsible gaming.
DraftKings’ collaboration with Gamres marks a significant step forward in the company’s commitment to responsible gaming practices. By introducing the Positive Play Scale tool to its platform, DraftKings aims to optimize safer play for its users while maintaining an engaging and entertaining gaming experience. As the industry continues to evolve, such collaborations play a crucial role in fostering a responsible gaming culture that prioritizes player well-being and enjoyment.