MGM Resorts International has announced a significant collaboration by forging a multi-year agreement with the National Football League Players Association (NFLPA). This partnership aims to elevate fan experiences by creating engaging content and interactive opportunities featuring both current and retired NFL players. The collaboration reflects MGM Resorts’ commitment to enhancing the sports entertainment landscape and providing unparalleled experiences for fans across the United States.
Creating Unforgettable Experiences:
Under the partnership, MGM Resorts and the NFLPA will collaborate to craft exclusive experiences that allow fans to connect with NFL players during the football season. These experiences will be available at Mandalay Bay’s Fan District in Las Vegas, offering a unique platform for fans to engage directly with their favorite players. The partnership also extends to major football events, including the 2023 NFL Pro Bowl, Super Bowl LVIII in Las Vegas, and the 2024 NFL Draft in Detroit.
Strengthening the Bond with Fans:
Lance Evans, Senior Vice President of Sports & Sponsorships at MGM Resorts, expressed the company’s dedication to football and fan engagement. The collaboration with NFLPA demonstrates MGM Resorts’ commitment to elevating the football experience across the nation. The integration of football’s premier events in Las Vegas serves as a testament to the company’s determination to provide world-class experiences for members of the MGM Rewards program.
Enhancing Fan Value:
Gina Scott, Vice President of Partner Services at NFLPA, emphasized the positive impact of the collaboration on both NFL players and fans. She highlighted the significant benefits that MGM Resorts International’s rewards program would bring to players, both past and present. The partnership’s focus on delivering exceptional fan events aligns with the goal of creating memorable experiences for MGM Rewards members and fostering value for players.
Exciting Ventures on the Horizon:
In addition to its collaboration with the NFLPA, MGM Resorts International is gearing up for another thrilling endeavor. The company will construct grandstands for the Formula 1 Heineken Silver Las Vegas Grand Prix 2023. This prestigious event, scheduled from November 16 to November 18, will offer spectators a unique vantage point from grandstands located on Bellagio Lake, adjacent to the iconic resort’s fountains.
Strategic Realignment:
Meanwhile, a significant realignment is underway in the hospitality and gaming industry. VICI Properties, in collaboration with Blackstone, is set to acquire the remaining 49.9% interest in the joint venture that owns MGM Grand Las Vegas and Mandalay Bay Resort. This transaction, valued at approximately $1.27 billion in cash, reinforces VICI’s position as a major player in the gaming and hospitality sector.
MGM Resorts International’s partnership with the NFL Players Association underscores the company’s commitment to providing immersive and engaging experiences for football fans. The collaboration aligns with MGM Resorts’ dedication to enhancing fan engagement across football’s premier events. As MGM Resorts embarks on these exciting ventures, the stage is set for an era of enhanced entertainment and unparalleled fan interactions in the realm of sports and gaming.