Swedish gaming company Gaming Corps has made a significant move by announcing its entry into the African market through a partnership with B2C brand Premier Bet, owned by GOAT Interactive. This collaboration will introduce Gaming Corps’ gaming portfolio to all 23 African markets where Premier Bet operates. The focus of the partnership will be on Gaming Corps’ arcade games, particularly the popular Crash and Mine content. Additionally, the agreement includes the customization of the football Mine game to cater to local preferences. This article explores the partnership from various angles, including the market expansion, gaming content, and the strategic significance of the collaboration.
Expanding into New Markets:
1. Partnership with Premier Bet: Gaming Corps’ partnership with Premier Bet marks the company’s entry into the African market. Premier Bet, a well-established B2C brand, operates in 23 African markets, providing Gaming Corps with extensive reach and access to a diverse player base across the continent.
2. Market Growth: Gaming Corps’ expansion into Africa follows recent market entries in the Netherlands, Greece, and Belgium. This strategic move highlights the company’s commitment to exploring new territories and tapping into emerging markets.
Gaming Content and Brand Positioning:
1. Arcade Games Portfolio: Gaming Corps offers an exciting and modern portfolio of arcade games that are expected to resonate well with Premier Bet’s target audience. The partnership emphasizes the company’s dedication to providing engaging content that aligns with the requirements of its customers in growth markets.
2. Popular Titles: The focus will be on Gaming Corps’ Crash and Mine content, which has gained popularity among players worldwide. Premier Bet aims to leverage these games’ appeal and introduce them to African players, enhancing the gaming experience for its customers.
Customized Gaming Experience:
1. Catering to Local Tastes: Gaming Corps recognizes the importance of tailoring its games to suit local preferences. Through the partnership, the company will create branded versions of the football Mine game, ensuring that the content resonates with African players and provides a localized experience unique to Gaming Corps’ offering.
2. Hyper-local Strategy: Premier Bet, as a B2C brand, seeks to build loyalty on a hyper-local level by offering customized and region-specific content. Gaming Corps’ ability to provide tailored gaming experiences aligns well with Premier Bet’s strategy, fostering a strong and long-term partnership.
Perspectives from the Partners:
1. Karen Hope, Director of Casino at GOAT Interactive, expresses enthusiasm for Gaming Corps’ modern portfolio and its potential to resonate with Premier Bet’s audience. The strategic partnership with Gaming Corps is seen as a valuable long-term collaboration that strengthens Premier Bet’s product offering and appeals to diverse markets and audiences.
2. Danielle Calafato, Head of Commercial at Gaming Corps, emphasizes the company’s commitment to developing content that meets customers’ requirements. Gaming Corps is confident in achieving great results through the partnership and looks forward to providing Premier Bet’s players with a localized and engaging gaming experience.
Gaming Corps’ partnership with Premier Bet represents a significant milestone as the company enters the African market for the first time. By leveraging Premier Bet’s presence in 23 African markets, Gaming Corps aims to introduce its engaging arcade games, particularly the Crash and Mine content, to African players. The customization of gaming experiences to suit local tastes highlights Gaming Corps’ commitment to delivering tailored content. The collaboration with Premier Bet strengthens both companies’ positions in the African gaming market, setting the stage for growth and success in this emerging and dynamic industry.
Tips
Gaming Corps is a game development and publishing company based in Sweden, founded in 2011. They specialize in creating innovative game content and strive to provide players with unique and exciting gaming experiences. Gaming Corps’ games cover various genres, including action, adventure, role-playing, and strategy. They have a highly skilled development team dedicated to delivering high-quality gaming products. Gaming Corps also collaborates with other companies and brands to expand the reach and audience of their games.