Olympique de Marseille (OM), one of the leading football clubs in France, has announced a significant partnership with Mojabet, a prominent gaming operator in Africa. This strategic collaboration will span six years, from 2022 to 2028, making Mojabet the official African betting partner of OM. The agreement aims to leverage the strong fan bases of both entities and enhance fan engagement through a combination of online betting opportunities and unique live experiences.
Expanding African Market Presence:
Mojabet’s emergence as a key player in the African gaming industry is further solidified through its partnership with OM. As a leading gaming operator in Africa, Mojabet offers a comprehensive range of services that extend beyond the gaming sector, including financial technology, mobile money, and telecommunication value-added services. This collaboration with OM aligns with Mojabet’s ambitious growth plans and emphasizes its commitment to expanding its online offerings for sports fans across Africa.
Uniting Sporting Synergies:
The partnership between Mojabet and Olympique de Marseille represents a strategic alliance that aims to leverage the natural synergies between the two powerful networks. OM’s deep-rooted connection with African football landscapes and communities makes it a fitting choice for Mojabet’s regional betting partner in Africa. By combining their resources and expertise, both parties aim to reach and engage a broader fan base in Africa, fostering a deeper sense of connection and loyalty.
Enhancing Fan Engagement:
To celebrate the partnership, Mojabet has launched an exciting competition called OM8. This bespoke prediction game requires users to answer eight correct questions each week regarding the outcome of upcoming fixtures, offering them a chance to win cash prizes and authentic OM memorabilia. The OM8 competition aims to provide an engaging and interactive experience for fans, creating a stronger bond between the club and its supporters.
Digital Overlay Technology:
Mojabet will benefit from the utilization of Digital Overlay technology, a targeted advertising solution that displays geo-location ads on OM’s LED screens during Ligue 1 matches played at the Orange Velodrome. This technology allows Mojabet to effectively reach its target audience in Africa and maximize its brand exposure during high-profile football events, further strengthening its position as a leading gaming operator on the continent.
Strategic Partnership Perspectives:
Paris Anatolitis, CEO of MOJA Group, expressed his excitement about the partnership, highlighting OM’s status as a world-renowned club with deep roots in African football communities. Anatolitis emphasized Mojabet’s commitment to providing highly engaging online betting opportunities and unique live experiences for their customers. Pedro Iriondo, Strategy & Development General Manager at Olympique de Marseille, expressed his delight in welcoming Mojabet as a regional betting partner, emphasizing the shared values and goals in promoting the beautiful game and continuing the club’s history with the African continent.
The partnership between Olympique de Marseille and Mojabet marks an important milestone in both entities’ growth strategies. By joining forces, they aim to tap into the vast potential of the African market, enhance fan engagement, and deliver exceptional online betting experiences to African sports fans. This collaboration exemplifies the increasing importance of partnerships between sports clubs and gaming operators, as they strive to create mutually beneficial opportunities in the rapidly evolving landscape of the global sports and gaming industry.