Greentube, a division of NOVOMATIC Interactive, has achieved another significant milestone in its pursuit of the expanding US market. The company has obtained an Online Gaming Service Provider license from the Connecticut Department of Consumer Protection. With this strategic move, Greentube is poised to strengthen its presence and partnerships within the Constitution State. This marks Greentube’s third license in the US, following its successful entry into New Jersey and Michigan.
Entering the Connecticut Market:
Greentube is set to forge new collaborations with operators in Connecticut, where online sports betting and casino activities have been operational since October 2021. The Online Gaming Service Provider license empowers Greentube to offer its captivating portfolio of entertainment titles to Connecticut’s eager audience. Notable titles like Diamond Cash: Mighty Emperor, Diamond Cash: Mighty Elephant, Diamond Cash: Mighty Sevens, and Diamond Cash: Oasis Riches, along with tailor-made offerings for US players, are on the horizon.
Connecticut’s Record-Breaking Performance:
The timing of Greentube’s expansion aligns with impressive industry growth in Connecticut. Recent data reveals that the state’s sports betting and iGaming market achieved record-breaking heights in December 2022. Within an overall total of $1.16 billion, iGaming wagering alone reached a remarkable milestone of $1 billion for the first time. These numbers underscore the immense potential that Greentube seeks to tap into as it extends its focus on the US market.
Continued Growth and Content Enhancement:
Greentube’s commitment to the US market is evident through strategic initiatives. The company is gearing up for a forthcoming launch in Pennsylvania, further expanding its footprint. Greentube has fortified its content creation capabilities in the region through collaborations like a joint venture with emerging studio Flamingocatz and the acquisition of US development studio Present Creative.
Insights from Greentube’s Leadership:
Michael Bauer, CFO/CGO at Greentube, emphasized the company’s dedication to North America as a pivotal growth region. Securing a third US state license signifies a crucial step in their expansion journey. With their enriched development capabilities tailored to local preferences, Greentube aims to deliver premium content to the US market. The partnership with Connecticut operators is poised to introduce players to Greentube’s engaging portfolio, sparking anticipation about their response.
Greentube’s acquisition of an Online Gaming Service Provider license in Connecticut signifies the company’s resolute commitment to its US expansion strategy. As the US betting and gaming landscape continues to evolve, Greentube’s strategic initiatives and partnerships position it as a prominent player in delivering captivating gaming experiences to a diverse and enthusiastic audience. As the company ventures into Connecticut and beyond, players can look forward to a dynamic range of entertainment offerings from Greentube’s extensive portfolio.