Gambling.com Group, a prominent player in the online gambling industry, has unveiled a significant multi-year partnership with media giant Gannett. This collaboration aims to leverage Gambling.com Group’s expertise in sports betting content to enhance Gannett’s USA Today Network, which encompasses a wide array of publications across local markets in states with legal sports betting.
Content Enhancement:
Under this partnership, Gambling.com Group will provide comprehensive sports betting content that caters to the diverse preferences of Gannett’s audience. This content will be integrated across Gannett’s prominent media properties, including USA Today Sports and the Sports Media Group. With a focus on delivering in-depth reviews, breaking news, and expert insights, the goal is to empower Gannett’s audience, which comprises more than 47 million sports fans, with valuable information to make informed decisions in the realm of sports betting.
Market Expansion:
This collaboration is particularly relevant in states where sports betting is legal. Gambling.com Group’s content will be accessible through over 200 Gannett publications, such as AZCentral.com, Tennessean.com, and Freep.com. The strategic partnership not only enhances Gannett’s digital presence but also aligns with the growing trend of legalized online gambling across various states.
Monetization and Revenue Growth:
Michael Reed, Chairman and CEO of Gannett, highlighted the partnership’s potential to drive immediate positive financial impact. By leveraging Gambling.com Group’s expertise, Gannett aims to monetize its sports traffic effectively and provide added value to its readers. As regulated online gambling expands to more states, the partnership is expected to become even more valuable, contributing to EBITDA and Free Cash Flow growth for Gannett.
Mutual Benefits:
Charles Gillespie, CEO of Gambling.com Group, emphasized the mutual benefits of this collaboration. The strategic alliance allows both parties to tap into the lucrative realm of online gambling player acquisition through media partnerships. With Gannett’s influential digital presence and Gambling.com Group’s industry expertise, the partnership is poised to create significant revenue streams while delivering valuable insights to online gamblers across the U.S.
Continued Growth:
This partnership comes on the heels of Gambling.com Group’s acquisition of NDC Media, showcasing the company’s commitment to strategic expansion and growth within the online gambling sector. As the industry continues to evolve and gain traction in various states, collaborations such as this pave the way for innovative approaches to engaging and informing a growing audience of online gamblers.
The strategic partnership between Gambling.com Group and Gannett marks a significant development in the realm of sports betting content delivery. By leveraging Gambling.com Group’s expertise to enhance Gannett’s media properties, the collaboration aims to empower sports fans with valuable insights and analysis for informed decision-making. With monetization opportunities, revenue growth, and the prospect of expanding to additional states, this partnership reflects the changing landscape of media engagement and online gambling in the United States.