The 56th edition of the Super Bowl witnessed a remarkable surge in sales volume for Kambi, a renowned sports betting partner. Kambi’s Super Bowl success was attributed to the escalating popularity of their best odds Bet Builder bets. This press release delves into the highlights of this extraordinary event, both on and off the field, showcasing Kambi’s exceptional performance and the unprecedented success of their innovative betting offerings.
Super Bowl Event and Game Excitement:
The clash between the Kansas City Chiefs and the Philadelphia Eagles unfolded as an exhilarating contest, keeping fans on the edge of their seats until the final moments. The game lived up to its reputation, captivating viewers with its nail-biting excitement and captivating gameplay.
Unmatched Sales Volume:
Kambi’s triumph during the Super Bowl extended beyond the football field. The event marked a monumental achievement as it became the second largest turnover event of all time. This success was underpinned by Kambi’s relentless commitment to delivering quality betting experiences. Turnover numbers across both online and retail channels surged past the records set in the previous year’s encounter.
Bet Builder Bets Take Center Stage:
The spotlight of Kambi’s success undoubtedly shone on their best odds Bet Builder bets, which played a pivotal role in enhancing the overall betting experience. Nearly half of all Super Bowl bettors turned to Kambi’s Bet Builder bets, leveraging the enticing odds they offered. These specialized bets not only accounted for over a third of all pre-game bets but also contributed significantly to the pre-game turnover, constituting a remarkable 25 percent share. This year, Kambi introduced a groundbreaking feature allowing players to place or cash out Bet Builder bets during the Super Bowl, enhancing the flexibility and excitement of the betting experience.
Expanded Betting Options:
Kambi’s commitment to innovation was evident through their diverse range of betting markets, which reached an unprecedented count of around 850 options. This impressive variety established Kambi as a market leader in pre-game products, catering to the diverse preferences of bettors.
Seamless In-Game Betting Experience:
Kambi’s prowess extended to in-game betting, where they set a new standard by offering a live delay of just one second. This near-instantaneous update provided bettors with a premium live betting experience, evidenced by the astounding acceptance rate of 97 percent for all submitted bets. Kambi’s dedication to enhancing the in-game betting process solidified their reputation as a front-runner in the industry.
Simon Noy’s Insights:
Simon Noy, Kambi’s Senior Vice President of Trading, expressed his enthusiasm for Super Bowl LVII’s enduring impact on sports enthusiasts. He underscored the convergence of an electrifying game and an immersive betting experience that resonated with fans globally. Noy highlighted the prominent role played by the best odds Bet Builder bets in creating personalized Super Bowl narratives for countless bettors. He also emphasized Kambi’s operational excellence, which ensured a seamless and friction-free live betting encounter unparalleled in the industry.
Super Bowl LVII emerged as a defining moment for Kambi, as their innovative best odds Bet Builder bets drove sales to unprecedented heights. This event underscored Kambi’s commitment to delivering top-tier betting experiences, both in terms of variety and quality. With their remarkable performance and unmatched offerings, Kambi solidified its position as the industry’s trusted sports betting partner, setting the stage for even greater achievements in the future.