The aftermath of Super Bowl LVII witnessed an extraordinary surge in legal sports betting activity across the United States. GeoComply, a notable geolocation technology provider, reported an astounding accomplishment with over 100 million geolocation checks conducted during the event weekend, spanning 23 U.S. states and the District of Columbia. This remarkable figure represents a substantial 25 percent increase compared to the previous year. The convergence of the Super Bowl taking place in a state with legal online sports betting and the skyrocketing number of registered accounts exemplified the fervor for legal sports betting.
Unveiling the Statistics
GeoComply’s groundbreaking achievement was mirrored in the registration of 7.4 million accounts during the Super Bowl weekend, showcasing a remarkable 32 percent rise from the previous year. The event, hosted at the State Farm Stadium in Arizona, spurred over 100,000 geolocation checks in and around the stadium premises alone. Notably, this Super Bowl was historical as it marked the first instance of the event taking place in a state that had embraced legal online sports betting.
State-wise Surge
Among the states, New York emerged as the most active participant in the legal sports betting frenzy, with an impressive 13.9 million geolocation checks. Ohio, a recent entrant to the legal market, showcased substantial interest with 12.6 million transactions. Pennsylvania, the home state of the Philadelphia Eagles, the participating team, amassed 11.8 million transactions, while New Jersey closely followed with 9.1 million. Michigan, Arizona, and Kansas contributed significantly with 7.5 million, 6.1 million, and 2.2 million geolocation transactions, respectively. These statistics underscored the nationwide interest in legal sports betting, depicting a diverse and widespread embrace of this burgeoning phenomenon.
GeoComply’s Insights
Anna Sainsbury, the co-founder, and chief executive of GeoComply, shed light on the unprecedented success of Super Bowl LVII from a legal sports betting perspective. She highlighted that the data illustrated an unparalleled surge in Americans’ inclination to legally bet on the Super Bowl. The transformation was not only evident in the virtual sphere but also tangible at the State Farm Stadium, where attendees eagerly embraced the opportunity to place bets while witnessing the game in person.
Expanding Landscape of Legal Sports Betting
GeoComply’s observations also showcased the evolving landscape of legal sports betting in the United States. The company revealed that since the preceding Super Bowl, several states – including Arkansas, Kansas, Maryland, and Ohio – had rolled out regulated online sports betting platforms. This expansion translated to a staggering 44 percent of the U.S. population gaining access to the avenue of legal sports betting. This statistic highlights the rapidity with which the legal sports betting market has expanded, as more states recognize the potential economic benefits and choose to regulate this industry.
The aftermath of Super Bowl LVII unveiled a remarkable surge in legal sports betting activity, with GeoComply leading the charge through its geolocation checks. The figures are not just statistics but a testament to the growing interest of the American population in legally engaging with sports betting. This landmark event not only marked a significant increase from the previous year but also indicated the successful integration of legal sports betting into major sporting events. As more states legalize online sports betting, the landscape continues to evolve, providing an avenue for economic growth and transforming the way Americans engage with sports entertainment.