NeoGames, through its subsidiary Pariplay, is set to expand its presence in the US by launching content with DraftKings, a renowned name in the American gaming industry. This collaboration will introduce an array of exciting titles, including the popular “Spirit of Mustang” by Wizard Games, alongside other third-party games. Initially launching in New Jersey, Pariplay has ambitious plans to extend its content to Michigan and West Virginia, with potential expansion into other jurisdictions pending regulatory approvals.
NeoGames and Pariplay’s Strategic Move:
NeoGames’ subsidiary, Pariplay, is poised to make a significant impact in the US gaming market by partnering with DraftKings, a brand recognized for its global stature and extensive presence in North America. This move signals NeoGames’ commitment to establishing a strong foothold in the North American market.
Exciting Game Titles:
Pariplay’s collaboration with Wizard Games promises to bring thrilling titles to DraftKings customers. One standout title is “Spirit of Mustang,” which is expected to capture the imagination of players. Additionally, a selection of third-party games will diversify the gaming experience.
Expansion Plans:
The initial launch in New Jersey is just the beginning for Pariplay. The company has set its sights on expanding to Michigan and West Virginia, demonstrating its ambition to tap into new markets. This expansion, however, is contingent on securing the necessary agreements and regulatory approvals.
Building Relationships:
Tsachi Maimon, the President of NeoGames, underscores the significance of partnering with DraftKings, emphasizing the brand’s massive presence in North America and worldwide. Building strong relationships with industry leaders like DraftKings is pivotal to Pariplay’s North American strategy.
Previous Success with Caesars Sportsbook & Casino:
Pariplay’s foray into the US gaming landscape commenced earlier with the launch of its content on Caesars Sportsbook & Casino in New Jersey. This prior partnership exemplifies Pariplay’s commitment to providing quality gaming experiences in the American market.
Collaboration with Resorts Digital Gaming:
In another strategic partnership, Pariplay joined forces with Resorts Digital Gaming, the online arm of Atlantic City’s Resorts Casino and Hotel. This collaboration aims to offer a diverse collection of proprietary and third-party content via the Fusion platform, showcasing more than 14,000 games from over 80 suppliers. Among the titles available to Resorts Digital Gaming customers are Wizard Games’ “Spirit of Mustang” and “Wolf Riches,” enhancing the gaming portfolio.
NeoGames and Pariplay’s collaboration with DraftKings is a bold step toward establishing a stronger presence in the US gaming market. With exciting game titles and ambitious expansion plans, this partnership is poised to make waves in New Jersey and beyond. Additionally, their strategic collaboration with Resorts Digital Gaming further demonstrates their commitment to providing top-notch gaming experiences to a wide audience. As the US gaming landscape continues to evolve, NeoGames and Pariplay are well-positioned to play a significant role in shaping its future.